davidmaister.com
davidmaister.com > Videos
http://davidmaister.com/video
Order your copy today! Strategy and the Fat Smoker. Practice What You Preach. Managing the Professional Service Firm. Over the years I’ve had many of my speaking engagements videotaped. I’ve presented them here on my website for your viewing. Getting Hired by New Clients. Experts vs. Advisors. Marketing To Existing Clients. What We Hate About Those People. Where Should Marketing Time Go? Using Language To Get What You Want. Getting Others to Give You What You Want. How Managers Should Spend Their Time.
thewallaceeffect.wordpress.com
The Wallace Effect | Adventures in Reading
https://thewallaceeffect.wordpress.com/adventures_in_reading
Change Leadership in Professional Services Marketing. UsBlogs Round Up Permalink page. UsBlogs Round Up Permalink page. They say you should be as careful with what you put in your mind as you are with what you put in your mouth. Just as we are what we eat, we are what we read about. Inspired by a reading list created by Tom Moradpour ( see the original here. This page is a record of the books and authors that got me here, the books I have visited recently and the books I am planning to read in 2011.
davidmaister.com
davidmaister.com > Passion, People and Principles
http://davidmaister.com/blog
Order your copy today! Strategy and the Fat Smoker. Practice What You Preach. Managing the Professional Service Firm. Passion, People and Principles. Post # 548 — January 5, 2010 — a General. After nearly 30 years of advising and writing about professional services, I have decided to retire. I no longer plan to consult, speak or write. After traveling the world almost non-stop for these past three decades, my wife, Kathy and I are delighted to begin exploring our own home town of Boston. Already we h...
davidmaister.com
davidmaister.com > How Clients Choose
http://davidmaister.com/articles/how-clients-choose
Order your copy today! Adventures in Modern Marketing. Marketing is a Conversation. Strategy and the Fat Smoker. Practice What You Preach. Managing the Professional Service Firm. Return to Articles Index. By David Maister 1991. Professionals traditionally view their practice development task as divided into two stages: marketing (generating the lead) and selling (converting a lead into a sale). From the buyer’s perspective, these two stages are experienced as qualification and selection processes. First,...
davidmaister.com
davidmaister.com > Strategy
http://davidmaister.com/library/4/index.html
Order your copy today! Strategy and the Fat Smoker. Practice What You Preach. Managing the Professional Service Firm. Strategy is tough, because it’s not about what an organization aims for, dreams about or hopes to achieve. It’s not even about your strengths and weaknesses. Rather, it’s about what you have the resolve, determination and drive to stick to. Are We In This Together? The Preconditions For Strategy. What’s Our Deal? It’s Not How Good You Are, It’s How Much You Want It. The Courage to Manage.
davidmaister.com
davidmaister.com > Client Relations
http://davidmaister.com/category/client-relations
Order your copy today! Strategy and the Fat Smoker. Practice What You Preach. Managing the Professional Service Firm. The essence of all client relations activities is the ability to see the world through the clients’ eyes. There is one key to understanding and how to win and keep clients: ask yourself what would work on you! Articles in Client Relations. Adventures in Modern Marketing. Doing It For The Money. Do You Really Want Relationships? Marketing is a Conversation. Responding to Fee Pressure.
davidmaister.com
davidmaister.com > Marketing is a Conversation
http://davidmaister.com/articles/1/89
Order your copy today! Best Practices in Business Development. Strategy and the Fat Smoker. Practice What You Preach. Managing the Professional Service Firm. Return to Articles Index. Marketing is a Conversation. Marketing is a Conversation. By David Maister and Lois Kelly 2005. As the authors of. Perseus Publishing, 2000) suggest, it’s time we stopped thinking of marketing as a one-way propaganda campaign. If you want to win my business, give me the chance to talk to you, person-to-person, about. Market...
davidmaister.com
davidmaister.com > The Psychology of Waiting Lines
http://davidmaister.com/articles/5/52
Order your copy today! A List of David’s Early Publications. Strategy and the Fat Smoker. Practice What You Preach. Managing the Professional Service Firm. Return to Articles Index. The Psychology of Waiting Lines. The Psychology of Waiting Lines. By David Maister 1985. Once we are being served, our transaction with the service organization may be efficient, courteous and complete: but the bitter taste of how long it took to get attention pollutes the overall judgments that we make about the quality of s...
