frankchamberlin.blogspot.com
Action Words: December 2009
http://frankchamberlin.blogspot.com/2009_12_01_archive.html
The BLOG of Frank Chamberlin, Direct Marketer, Business Copywriter and Monash University Lecturer in Masters of Marketing. 5 tips for B-to-B search marketing. More and more organisations are investing in paid search marketing, or pay-per-click advertising, as it is more commonly referred to. In Australia, because of the dominance of Google, paid search marketing is normally Google AdWords advertising. The following tips may help you get better value for your investment. 2 Focus on what the user needs.
frankchamberlin.blogspot.com
Action Words: May 2010
http://frankchamberlin.blogspot.com/2010_05_01_archive.html
The BLOG of Frank Chamberlin, Direct Marketer, Business Copywriter and Monash University Lecturer in Masters of Marketing. Eye on Australia' report from Sweeney and Grey provides view of where consumers are at - today. Australians are exiting the recession with a growing sense of optimism. That’s one of the major findings from the 19th annual ‘Eye on Australia’ report released at the beginning of May. Unemployment and job security concerns. Overall, the results show that Australians are largely upbeat ab...
frankchamberlin.blogspot.com
Action Words: Home brands and marketing
http://frankchamberlin.blogspot.com/2010/04/home-brands-and-marketing.html
The BLOG of Frank Chamberlin, Direct Marketer, Business Copywriter and Monash University Lecturer in Masters of Marketing. Home brands and marketing. For some years now, thoughtful marketers have been wondering about ‘home brands’. We all know that, traditionally, retailers have not been strong in marketing. But you couldn’t help wondering about their strategy. It’s hard to believe that proven and much-loved brands like Kraft or Kellogg’s will actually disappear. Well, things may be changing. Yes, Walmar...
frankchamberlin.blogspot.com
Action Words: July 2010
http://frankchamberlin.blogspot.com/2010_07_01_archive.html
The BLOG of Frank Chamberlin, Direct Marketer, Business Copywriter and Monash University Lecturer in Masters of Marketing. Is Julia Gillard a marketer? So how would you rate our new Prime Minister as a marketer? If you are locked in as a voter for either of the major parties, you could easily be biased. But if you look at the PM from a marketing point of view exclusively, how would you rate her? Is her marketing of herself and her party going to be a positive in getting her to The Lodge? If circumstances...
frankchamberlin.blogspot.com
Action Words: Is Julia Gillard a marketer?
http://frankchamberlin.blogspot.com/2010/07/is-julia-gillard-marketer.html
The BLOG of Frank Chamberlin, Direct Marketer, Business Copywriter and Monash University Lecturer in Masters of Marketing. Is Julia Gillard a marketer? So how would you rate our new Prime Minister as a marketer? If you are locked in as a voter for either of the major parties, you could easily be biased. But if you look at the PM from a marketing point of view exclusively, how would you rate her? Is her marketing of herself and her party going to be a positive in getting her to The Lodge? If circumstances...
dmforum.com.au
about
http://dmforum.com.au/about
The dm Forum, the brainchild of Melbourne copywriter Frank Chamberlin, has been a highlight on the calendar of Melbourne marketers since 2002. To see more on Frank's work, check out the Action Words website. Tuesday evenings in Melbourne CBD. If you like to meet with fellow marketers to share some stories, enjoy a drink and listen to a couple of interesting marketing presentations the dm Forum is for you. If you would like to be on the invitation list, all you have to do is register here.
logicalideas.com.au
Logical Ideas - ICT Services
http://logicalideas.com.au/itservices.html
Psychological Evaluation and Reporting. Information and Communication Technology Services. Information and communications technologies are just that - technologies. They're meant to work for you. To achieve the result you need for your business or organization. Logical Ideas, working with our partners, can help you with various parts of your information and communications systems, including:. Frank Chamberlain, CEO,. Medium sized firms, schools and other organizations. John Connors, principal,. Public Po...
frankchamberlin.blogspot.com
Action Words: May 2009
http://frankchamberlin.blogspot.com/2009_05_01_archive.html
The BLOG of Frank Chamberlin, Direct Marketer, Business Copywriter and Monash University Lecturer in Masters of Marketing. Downturn set to leave us - sooner than you think. Despite what some politicians are saying, there is now plenty of strong evidence that Australia is turning around. We all know the economy was in great shape before this downturn. Now it seems, we are leading the way out of it. It seems that the very conservative Reserve Bank is becoming increasingly bullish. Also on 26 May, an intern...
frankchamberlin.blogspot.com
Action Words: June 2009
http://frankchamberlin.blogspot.com/2009_06_01_archive.html
The BLOG of Frank Chamberlin, Direct Marketer, Business Copywriter and Monash University Lecturer in Masters of Marketing. Getting better all the time. Let’s not kid ourselves. The downturn is real. Most of us know someone who has been thrown out of work. In our own marketing departments, we all know how tough it has been to make budget. But we need to be informed and accurate. Property market on the up and up. Chris Vedelago 21 June 2009. Recovery hopes get big boost. Angela Monaghan 14 June 2009. China...
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