advertaining.blogspot.com
Advertainment: March 2006
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Blurring the line between advertising and entertainment. Wednesday, March 08, 2006. See the MasterCard commercials here. Posted by Advertainer at 7:45 AM. Links to this post. Tuesday, March 07, 2006. American Express’ newest My Life. My Card. Commercial. American Express’ newest My Life. My Card. commercial that aired during the Oscars. This commercial starred Hollywood director M. Night Shyamalan, who also directed the two minute flick. This commercial demonstrates the trend of advertisers using more an...
advertaining.blogspot.com
Advertainment: April 2007
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Blurring the line between advertising and entertainment. Tuesday, April 24, 2007. Consumers Dont Trust Private Label Brands. Last month Branding Blabber covered. The push from retailers to increase the market share of Private Label brands to upwards of 30%. A recent Brandweek article($). Posted by Advertainer at 2:02 PM. Links to this post. This section is currently under construction, as I am unsure who I really am. View my complete profile. Wal-Marts Best Strategy to Combat Tescos Fresh &.
advertaining.blogspot.com
Advertainment: June 2007
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Blurring the line between advertising and entertainment. Monday, June 04, 2007. Ditechs Up Hill Battle. In a difficult and last ditch effort to remain afloat, Ditech home mortgages is attempting to move up the brand ladder and position itself as a mid-level mortgage company. In a market that almost evaporated overnight, the sub-prime mortgage market has been the target of many scathing reports on unethical practices and over-zealous business people. Posted by Advertainer at 5:37 PM. Links to this post.
advertaining.blogspot.com
Advertainment: March 2007
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Blurring the line between advertising and entertainment. Tuesday, March 20, 2007. Private Label Brands On The Rise. According to the Private Label Manufacturers Association private label brands control nearly 21% of the market (units). Additionally, the goal of many retailers is to raise that to 25-30% and possible more. Read more stats on private label brands. Posted by Advertainer at 11:32 AM. Links to this post. Thursday, March 08, 2007. Its Good To Be King. Posted by Advertainer at 5:49 PM. This sect...
advertaining.blogspot.com
Advertainment: December 2006
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Blurring the line between advertising and entertainment. Tuesday, December 26, 2006. Still Advertising a Printed Newspaper. On television the other day, an advertisement was airing for the San Jose Mercury Newspaper. Touting it as an inexpensive option to other daily purchases, the voice over listed the benefits of the newspaper; "and all that for less than 50 cents a day.". Posted by Advertainer at 8:25 PM. Links to this post. Thursday, December 14, 2006. Some Poor Combo Branding. The food your mother w...
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Advertainment: February 2006
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Blurring the line between advertising and entertainment. Monday, February 20, 2006. Branding the Mega-Brand (Part one of two). As 2006 has moved half way through its second month, AT&T has continued to establish itself as a new player in the international communication category. Posted by Advertainer at 12:22 PM. Links to this post. Wednesday, February 15, 2006. Super Bowl Ads - A Reflection. Learning from this, how do you create this Advertainment for your own company? Posted by Advertainer at 3:12 PM.
advertaining.blogspot.com
Advertainment: November 2006
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Blurring the line between advertising and entertainment. Saturday, November 18, 2006. Choosing a Brand Name. To preface this post, a brand that is first to market has an easier time positioning itself in the mind of the consumer, with that being said). Yahoo it, UPS it, they sound ok, but Google it, and Fedex it roll off the tongue a little easier. Think of some of the other competitors in these categories, AskJeeves and DHL. These brand names don’t work well as verbs either. A major feat in the branding...
advertaining.blogspot.com
Advertainment: January 2007
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Blurring the line between advertising and entertainment. Monday, January 29, 2007. Office Depots Lame Response to the Easy Button. This new campaign for Office Depot is not only disturbing it almost is laughable. Instead of store workers helping out customers, a box with an arm is doing the job. It almost feels like I'm watching a promo for the Adams Family with Thing, a servant in the form of a disembodied hand, doing office work. A big thumbs down for this campaign. Posted by Advertainer at 7:35 AM.
advertaining.blogspot.com
Advertainment: February 2007
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Blurring the line between advertising and entertainment. Monday, February 12, 2007. Tissue Packaging: Time for a Change? The packaging for facial tissues has not really changed over time; as it has slightly evolved from a rectangular shape to a more small, box-like container. The images on the boxes has evolved as well, now instead of a big brand name on the box, there is usually some sort of floral design. Posted by Advertainer at 9:40 AM. Links to this post. View my complete profile. Elmers Glue In A S...
