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On the Immortality of Print. Down With the Director of Sales and Marketing. When salespeople do become involved in marketing decisions, their focus is often—if understandably—on a few items they hope will drive people to take action now; making the headline louder or the logo bigger, for example. What they don’t see, however, is that each piece is part of a bigger plan that could be undermined by a short-term perspective. A true marketing professional will understand this and concern themselves with buil...

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On the Immortality of Print. Down With the Director of Sales and Marketing. When salespeople do become involved in marketing decisions, their focus is often—if understandably—on a few items they hope will drive people to take action now; making the headline louder or the logo bigger, for example. What they don’t see, however, is that each piece is part of a bigger plan that could be undermined by a short-term perspective. A true marketing professional will understand this and concern themselves with buil...
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beyond design | beyonddesign.silverander.com Reviews

https://beyonddesign.silverander.com

On the Immortality of Print. Down With the Director of Sales and Marketing. When salespeople do become involved in marketing decisions, their focus is often—if understandably—on a few items they hope will drive people to take action now; making the headline louder or the logo bigger, for example. What they don’t see, however, is that each piece is part of a bigger plan that could be undermined by a short-term perspective. A true marketing professional will understand this and concern themselves with buil...

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beyond design: On the Immortality of Print

http://beyonddesign.silverander.com/2014/03/print-and-online.html

On the Immortality of Print. On the Immortality of Print. Ten Steps Essential to the Design Process. Picture Window template. Powered by Blogger.

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On the Immortality of Print. Down With the Director of Sales and Marketing. When salespeople do become involved in marketing decisions, their focus is often—if understandably—on a few items they hope will drive people to take action now; making the headline louder or the logo bigger, for example. What they don’t see, however, is that each piece is part of a bigger plan that could be undermined by a short-term perspective. A true marketing professional will understand this and concern themselves with buil...

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