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BlackFin360 - Innovation To Reality

BlackFin360 covers marketing & emerging tech trends featuring futurist & keynote speaker Tom Edwards recognized by Ad Age as a Marketing Technology Trailblazer.

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BlackFin360 - Innovation To Reality | blackfin360.com Reviews

https://blackfin360.com

BlackFin360 covers marketing & emerging tech trends featuring futurist & keynote speaker Tom Edwards recognized by Ad Age as a Marketing Technology Trailblazer.

INTERNAL PAGES

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1

2015 Will See The Rise Of Dark Social | BlackFin360 – Digital Thought Leadership

https://blackfin360.com/2015/01/22/2015-will-see-the-rise-of-dark-social

BlackFin360 – Digital Thought Leadership. Linkedin – Tom Edwards. Linkedin – BlackFin360. Pinterest – BlackFin360. Google – BlackFin360. Tumblr – BlackFin360. 2015 Will See The Rise Of Dark Social. January 22, 2015. I recently provided an article to MediaPost’s Social Media Insider. Outlining the rise of dark social in 2015. The article outlines existing consumer behaviors tied to sharing, the potential impact of ephemeral social apps and key points to consider moving forward. Dark social cyber dust.

2

10 Learnings from Facebook F8 2015 | BlackFin360 – Digital Thought Leadership

https://blackfin360.com/2015/04/09/10-key-takeaways-from-f8-2015

BlackFin360 – Digital Thought Leadership. Linkedin – Tom Edwards. Linkedin – BlackFin360. Pinterest – BlackFin360. Google – BlackFin360. Tumblr – BlackFin360. 10 Learnings from Facebook F8 2015. April 9, 2015. Today my recap of 10 Learnings from Facebook F8 is the lead cover story for iMedia. Here is a link to the full article. And below is a repost of the content. The core Facebook experience is focused on further extending it’s video capabilities while highlighting how they will remain relevant in the ...

3

Instagram | BlackFin360 – Digital Thought Leadership

https://blackfin360.com/category/instagram

BlackFin360 – Digital Thought Leadership. Linkedin – Tom Edwards. Linkedin – BlackFin360. Pinterest – BlackFin360. Google – BlackFin360. Tumblr – BlackFin360. Social Media To Social Messaging. February 17, 2016. Today, Twitter announced the integration of native GIF search support. This feature is designed to enhance a conversational user experience and is yet another signal of an impending shift that validates the importance of supporting visual language usage behavior (emoji, stickers, GIF’s). Publishe...

4

Speaking Engagements | BlackFin360 – Digital Thought Leadership

https://blackfin360.com/speaking-engagements

BlackFin360 – Digital Thought Leadership. Linkedin – Tom Edwards. Linkedin – BlackFin360. Pinterest – BlackFin360. Google – BlackFin360. Tumblr – BlackFin360. Over the past 16 years I have engaged in numerous industry speaking engagements. Most recently I have spoken at:. Digital Banking (2016): How to Leverage Social Messaging and Conversational User Experiences. IieX North America (2016). Machine Learning and Data Driven Creative. Modern Marketing Summit Upfront @ Internet Week. Topic was Social Media.

5

Wearables | BlackFin360 – Digital Thought Leadership

https://blackfin360.com/category/wearables

BlackFin360 – Digital Thought Leadership. Linkedin – Tom Edwards. Linkedin – BlackFin360. Pinterest – BlackFin360. Google – BlackFin360. Tumblr – BlackFin360. Thriving Through Digital Disruption. April 8, 2016. I had the pleasure of speaking during today’s Brand Activation Summit in NYC. I joined an esteemed panel that was comprised of a CEO, CMO and I (CDO) to discuss thriving in the age of digital disruption. Virtual and Mixed Reality. Finding and Retaining Talent. Even my time in the Army. We discusse...

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Eric Fransen: Content and the Consumer Journey

http://www.ericjfransen.com/2015/07/content-and-consumer-journey.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Monday, July 20, 2015. Content and the Consumer Journey. Our smartphones are a crucial part of our daily routine - a connection to the rest of the world. And in the case of retail shopping, it's the critical key to accessing information to help inform our purchase decisions in real time. But what kind of content is most impactful in purchase decisions? In short: not the brand's. The bottom line: conversations are ta...

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Eric Fransen: March 2016

http://www.ericjfransen.com/2016_03_01_archive.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Saturday, March 12, 2016. Dark Social: The Next Frontier For Brands. What if I told you that over half of the traffic to a brand's website was unable to be tracked to a specific source? This is the essence of Dark Social. Do I have your attention? Last year, our own Tom Edwards predicted that 2015 would see the rise of Dark Social. In partnership with WhatsApp (acquired by Facebook in 2014), Adidas. Has created what...

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Eric Fransen: August 2014

http://www.ericjfransen.com/2014_08_01_archive.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Friday, August 15, 2014. I Love Gaming, But It Doesn't Define Me. This morning, I read a fantastic article by Ben Kuchera at Polygon titled " Gaming Is Not the Most Important Thing In My Life. However, that's not all I am. Friday, August 1, 2014. Google's Updated Search Algorithm Puts Greater Onus on Social Content Marketing. That took the war against spam links and black hat SEO to new heights. At its core, the...

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Eric Fransen: Google Serves Up Shopper Trends to Retailers to Win in Mobile Moments

http://www.ericjfransen.com/2015/10/google-serves-up-shopper-trends-to.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Thursday, October 22, 2015. Google Serves Up Shopper Trends to Retailers to Win in Mobile Moments. Earlier this week, Google announced a new ad product. I shop here because of their people-first approach to marketing across devices. So, where does mobile fit into this behavior? In fact, according to a recent study. Google Serves Up Shopper Trends to Retailers to Wi. BlackFin360 - Digital Social Mobile Solutions.

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Eric Fransen: June 2012

http://www.ericjfransen.com/2012_06_01_archive.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Friday, June 1, 2012. The Adventures of a Videogame Rebel: Tim Schafer at Double Fine. Http:/ www.sfweekly.com/2012-05-23/news/videogames-documentaries-lucasarts-2player-kickstarter/. PS If you haven't already, pick up the Indie Humble Bundle V. It comes with Psychonauts. Arguably one of Schafer's best AND the soundtrack. Just name your price. Mark Lanegan and His Voice. Mark Lanegan's Blues Funeral. Kicks off with ...

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Eric Fransen: September 2015

http://www.ericjfransen.com/2015_09_01_archive.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Monday, September 21, 2015. Virtual Reality and Retail. I have a confession to make. I wasn't always a believer in virtual reality. I thought it was the latest tech fad, with everyone trying so hard to make it happen. What about a survival horror experience? HTC Vive taught me everything I know about digital kitchens. So how does this come to life in retail? The possibilities are endless. With flexible VR tech l...

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Eric Fransen: March 2015

http://www.ericjfransen.com/2015_03_01_archive.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Wednesday, March 25, 2015. Dark Social Media and Content Marketing. What is Dark Social? Dark Social is the sharing of content that's not trackable through traditional analytics - that is, for business purposes, it's in the dark. Beyond more traditional channels like email, SMS and instant messages, Dark Social sharing also includes ephemeral platforms like Snapchat and WeChat. According to a recent. Great content f...

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Eric Fransen: October 2015

http://www.ericjfransen.com/2015_10_01_archive.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Thursday, October 22, 2015. Google Serves Up Shopper Trends to Retailers to Win in Mobile Moments. Earlier this week, Google announced a new ad product. I shop here because of their people-first approach to marketing across devices. So, where does mobile fit into this behavior? In fact, according to a recent study. Subscribe to: Posts (Atom). Google Serves Up Shopper Trends to Retailers to Wi.

ericjfransen.com ericjfransen.com

Eric Fransen: September 2014

http://www.ericjfransen.com/2014_09_01_archive.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Friday, September 5, 2014. How To Make Trends and Influence People. One of the proverbial Holy Grails of social marketing has been to get your brand to trend on Twitter. It signifies scale and social value, it's easy to explain, and not everyone can do it. Or can they? First, let's begin with some definitions. What does it mean to trend on Twitter? What are trending topics? How does something become a trending topic?

ericjfransen.com ericjfransen.com

Eric Fransen: Dark Social: The Next Frontier For Brands

http://www.ericjfransen.com/2016/03/dark-social-next-frontier-for-brands.html

Classically-trained video gamer and music enthusiast daylighting as a digital strategist. Saturday, March 12, 2016. Dark Social: The Next Frontier For Brands. What if I told you that over half of the traffic to a brand's website was unable to be tracked to a specific source? This is the essence of Dark Social. Do I have your attention? Last year, our own Tom Edwards predicted that 2015 would see the rise of Dark Social. In partnership with WhatsApp (acquired by Facebook in 2014), Adidas. Has created what...

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BlackFin360 - Innovation To Reality

BlackFin360 – Innovation To Reality. YouTube – BlackFin360. Tom Edwards Speaker Bio. Linkedin – Tom Edwards. Trends for 2018 and Beyond. E 3 Evolution of Experience MWCA17 Keynote. E 3 Evolution of Experience – Introduction. AI and Computer Vision Key Trend for 2018. Advertising Age Marketing Technology Trailblazer. Welcome to BlackFin360 . TOM EDWARDS and BlackFin360 are focused on bringing. Covers the latest trends in digital. Connected and immersive experiences. Tom regularly publishes original content.

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