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Aptitudes

A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Tuesday, December 13, 2016. The Time for Digital Architecture in Pharma is Now. Brad Davidson, PhD. Medical Anthropologist and Senior Strategy Consultant, Aptus Health. Research proves what most of us already suspected. While the world, from healthcare providers and patients to Maasai warriors. In Africa, has moved to digital as a preferred means of communication, a recent report. Saturday, November 19, 2016.

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A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Tuesday, December 13, 2016. The Time for Digital Architecture in Pharma is Now. Brad Davidson, PhD. Medical Anthropologist and Senior Strategy Consultant, Aptus Health. Research proves what most of us already suspected. While the world, from healthcare providers and patients to Maasai warriors. In Africa, has moved to digital as a preferred means of communication, a recent report. Saturday, November 19, 2016.

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Aptitudes | blog.aptushealth.com Reviews

https://blog.aptushealth.com

A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Tuesday, December 13, 2016. The Time for Digital Architecture in Pharma is Now. Brad Davidson, PhD. Medical Anthropologist and Senior Strategy Consultant, Aptus Health. Research proves what most of us already suspected. While the world, from healthcare providers and patients to Maasai warriors. In Africa, has moved to digital as a preferred means of communication, a recent report. Saturday, November 19, 2016.

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blog.aptushealth.com

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Creating a better new-to-brand patient experience | Aptitudes

http://blog.aptushealth.com/creating-a-better-new-to-brand-patient-experience

A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Thursday, June 2, 2016. Creating a better new-to-brand patient experience. By Robert MacMillan, VP of EHR and Innovation. Y doctor told me I have [condition] on Thursday and gave me a prescription but I haven’t gotten it yet. If I don’t get the meds what’s the worst that will happen? That’s how one member of our online health community, MedHelp. Once prescribed, many providers recognize how overwhelming some of t...

2

Digital communications—not just for whitespace anymore | Aptitudes

http://blog.aptushealth.com/digital-communications-not-just-for-whitespace-anymore

A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Monday, May 23, 2016. Digital communications not just for whitespace anymore. By Brad Davidson, PhD. That thinking is obsolete. Digital has changed how we and that includes physicians communicate. And doctors, like everyone, do the same. At some point, digital went from being a form of second rate coverage for whitespace physicians, to a necessary component of ANY communication campaign, be it promotional, ed...

3

Aptitudes

http://blog.aptushealth.com/page/2

A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Newer posts →. Monday, August 29, 2016. Life sciences marketers speak: why pharma needs to make digital house calls. There often isn’t time during the daily schedule to sit down and read a whole journal or even a whole article. With this format, I can review topics I’m interested in whenever I get a break between patients, over lunch, or any other time I have a moment I don’t want to waste. Thursday, June 2, 2016.

4

Blog | Aptitudes

http://blog.aptushealth.com/category/blog

President of Consumer Business. President, United States Life Sciences. Chief Commercial Officer and General Manager of Life Sciences. A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Life science companies can engage clinicians in more meaningful and. Impactful ways by leveraging today's clinician workflow. Saturday, February 18, 2017. Live and Kicking: Our RxStart Solution. Saturday, February 18, 2017. Wednesday, January 25, 2017. It’s easy to say that the su...

5

If you’re not priming your market for biosimilars, who will? | Aptitudes

http://blog.aptushealth.com/if-youre-not-priming-your-market-for-biosimilars-who-will

A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Monday, August 29, 2016. If you’re not priming your market for biosimilars, who will? Steve Smith, PA, MDE. As the biosimilars market heats up and with the FDA likely to approve more of them for the US in coming months the market will be challenged to achieve widespread physician adoption. Meanwhile, news of the FDA’s draft guidelines that exclude safety and efficacy information. This suggests an opportunity to o...

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Aptitudes

A blog powered by Aptus Health, offering points of view on the changing world of healthcare. Tuesday, December 13, 2016. The Time for Digital Architecture in Pharma is Now. Brad Davidson, PhD. Medical Anthropologist and Senior Strategy Consultant, Aptus Health. Research proves what most of us already suspected. While the world, from healthcare providers and patients to Maasai warriors. In Africa, has moved to digital as a preferred means of communication, a recent report. Saturday, November 19, 2016.

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