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Marketeneur: February 2013
http://www.marketeneur.com/2013_02_01_archive.html
Tuesday, February 19, 2013. Should You Care about Likes? I've had a lot of conversations over the past weeks about social media metrics and kpi's. One of the most intriguing questions asks whether or not the "Like" (or followers, connections, etc) is an important metric to gauge marketing effectiveness. After waffling back and forth over the answer to this question, I've settled in on a definitive "maybe". Not really, so we would need to find another metric. Social Analytics Formulas to Use for ROI Repor.
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Marketeneur: December 2012
http://www.marketeneur.com/2012_12_01_archive.html
Thursday, December 20, 2012. Social TV Check-In Applications. Allowing viewers to "check-in" to TV shows seems to be a new trend in creating viewer interaction with programming, and giving analysts new numbers to measure. Although I, personally, haven't quite gotten into it, there are millions of people doing it, and products popping up left and right. A study by Trendrr. In fact, measure over 21 million people checking into SpongeBob Squarepants! Clicker (www.clicker.com). Miso (www.gomiso.com). And oth...
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Marketeneur: January 2014
http://www.marketeneur.com/2014_01_01_archive.html
Friday, January 31, 2014. The Customer Brand Score and the Future with Big Data Analytics. By Vijay Raghunathan, this paper focuses on the interaction of data captured from social media, and how it can be tied to CRM data. In my opinion, Vijay has hit the nail right on the head. Figure 1 - Mapping Social Identities. Links to this post. Location: Los Angeles, CA 90028, USA. Subscribe to: Posts (Atom). There was an error in this gadget. Why Purchasing Twitter Followers is a Bad Idea.
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Marketeneur: Why Purchasing Twitter Followers is a Bad Idea
http://www.marketeneur.com/2012/12/why-purchasing-twitter-followers-is-bad.html
Sunday, December 2, 2012. Why Purchasing Twitter Followers is a Bad Idea. It's hard to spend any time on Twitter and not notice the messages from users like @TeamFollowBack. And other unsavory accounts claiming that you can get thousands of followers in a day. The funny thing is that it's technically true. You can pay them, and they will make sure your follower count rises. These are the kinds of twitter follower purchases that I've found out there:. 500 followers for $299 at BizSaves. I know, it may be ...
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Marketeneur: Chromecast - Google's OTT Breakthrough
http://www.marketeneur.com/2013/07/chromecast-googles-ott-breakthrough.html
Monday, July 29, 2013. Chromecast - Google's OTT Breakthrough. Those of you who follow this blog know that I am all about "Over the Top Television" (OTT). Roku, AppleTV, Google TV and BD Players all helped push the market to a point where a product could truly allow OTT to be accessible for every household. Surprisingly, it's Google who has released this innovation into the market. Welcome Google into the Living Room. Cord cutters must be excited about the unveiling of Google's Chromecast. Chromecast - G...
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Marketeneur: Does my Brand Need a Social Media Presence?
http://www.marketeneur.com/2013/08/does-my-brand-need-social-media-presence.html
Sunday, August 11, 2013. Does my Brand Need a Social Media Presence? I’ve been asked to prep a deck explaining why BrandX should avoid social media, and wondering if you might have any data we could use. What does it take to have a current social media presence. (which brands, what it takes, how much does it take to do those? 8211; what is the bar for success.). A ‘Ghost town’ is more harmful than not having a presence. We are B2B – Vast majority are not on social media – few outliers. The bar for success.
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Marketeneur: The Customer Brand Score and the Future with Big Data Analytics
http://www.marketeneur.com/2014/01/the-customer-brand-score-and-future.html
Friday, January 31, 2014. The Customer Brand Score and the Future with Big Data Analytics. By Vijay Raghunathan, this paper focuses on the interaction of data captured from social media, and how it can be tied to CRM data. In my opinion, Vijay has hit the nail right on the head. Figure 1 - Mapping Social Identities. Location: Los Angeles, CA 90028, USA. Subscribe to: Post Comments (Atom). There was an error in this gadget. Why Purchasing Twitter Followers is a Bad Idea. Sheryl Sandbergs Leadership Style.
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Marketeneur: April 2014
http://www.marketeneur.com/2014_04_01_archive.html
Tuesday, April 15, 2014. 2nd Screen Trends in Broadcasting. Has come and gone with the rest of NAB, and now I finally have a moment to recap the session that lasted all afternoon last Sunday, April 6th. There was a lot of discussion, about a variety of topics, so I tried my best to whittle the conversation down to the most important themes of the afternoon. Twitter is the King of the Second Screen. Video Cards on the Twitter Amplify platform generate 4x more engagement. A programmatic means of automating...
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Marketeneur: Sheryl Sandberg's Leadership Style
http://www.marketeneur.com/2011/06/sheryl-sandberg-leadership-style.html
Saturday, June 4, 2011. Sheryl Sandbergs Leadership Style. Labels: Leadership Media Social Media. Subscribe to: Post Comments (Atom). There was an error in this gadget. Why Purchasing Twitter Followers is a Bad Idea. B2B Social Media Overview - Southwest Airlines Social CRM Tactics. Sheryl Sandbergs Leadership Style. View my complete profile. Sheryl Sandbergs Leadership Style. The Thunder Project on Education. Marketing and SEO Resources.
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Marketeneur: 2nd Screen Trends in Broadcasting
http://www.marketeneur.com/2014/04/2nd-screen-trends-in-broadcasting.html
Tuesday, April 15, 2014. 2nd Screen Trends in Broadcasting. Has come and gone with the rest of NAB, and now I finally have a moment to recap the session that lasted all afternoon last Sunday, April 6th. There was a lot of discussion, about a variety of topics, so I tried my best to whittle the conversation down to the most important themes of the afternoon. Twitter is the King of the Second Screen. Video Cards on the Twitter Amplify platform generate 4x more engagement. A programmatic means of automating...
SOCIAL ENGAGEMENT