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www.BrandLoyalties.com: Home of the BrandLoyalties MetricsHome of the BrandLoyalties Metrics. Basic Concepts White Paper. BrandLoyalties Proforma Performance Statistics. The BrandLoyalties.com Proforma Performance Statistics. Data Covering 01/01/2008 through 12/31/2015). 1) Annualized cumulative compound total return for investment period 01/01/2008 through 12/31/2015. 2) Excess Return is the difference between annualized cumulative total return for line item and the cummulative total return for the benchmark S&P 500. 7) An equally weighted 'Proof-of-Concept' p...
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