digitalstrategy.typepad.com
Digital Strategy: Morning Improv
http://digitalstrategy.typepad.com/digital_strategy/2014/01/morning-improv.html
Laquo; Designing out of Stuck. Are Your Values Worth More Than Your Profits? Last week I organized an Improv for Marketers event here in Burlington. We had two groups of 15 people led by local comedians Nathan Hartswick and Natalie Miller of Spark Arts VT. Needless to say, it was a very fun morning. I was impressed by the comments I heard afterwards, like:. I need to go back to my work to get us to listen more. I’m realizing how much we only talk about ourselves without listening to the other person.
digitalstrategy.typepad.com
Digital Strategy: “I’m Not Creative”
http://digitalstrategy.typepad.com/digital_strategy/2013/05/im-not-creative.html
Laquo; Can Marketers Really Change? Hold A Workshop ». At a recent corporate training I held, one of the participants blurted out I’m not creative. I can’t do this. Actually, she said that no one in her division ever asked her to be creative and it made her feel uncomfortable. It was a shocking statement, but not surprising. The person in question was, in my mind, creative in her own right. She had asked good questions during the training. She dealt with people, often difficult people, all day, s...But t...
digitalstrategy.typepad.com
Digital Strategy: Real Time Marketing is Not Just An Extension of Paid Media
http://digitalstrategy.typepad.com/digital_strategy/2013/03/real-time-marketing-is-not-just-an-extension-of-paid-media-.html
Laquo; A View From the Tweet Seats. Can Marketers Really Change? Real Time Marketing is Not Just An Extension of Paid Media. 0160;In the last month, the marketing world was abuzz about two huge media events: The Super Bowl and the Oscars. These two evenings represent an aberration in our constantly splintered media world. They command huge TV viewing audiences and thus extremely expensive ad costs. To the Super Bowl blackout. After the Oscars, the pundits expressed disappointment. The Super Bowl and Osca...
digitalstrategy.typepad.com
Digital Strategy: Change
http://digitalstrategy.typepad.com/digital_strategy/change
1 posts categorized "Change". Can Marketers Really Change? Recently I’ve been struck by two simultaneous trends that at first glance seem diametrically opposed to each other, but may have more in common than you may think. Change is a scary thing for most people and most brands. If you make a change and it doesn’t quite work out, your job or position may suffer. At the same time many marketing people have expressed to me their desire to change and their confusion as to what to do. Change, especially in a...
digitalstrategy.typepad.com
Digital Strategy: Can Marketers Really Change?
http://digitalstrategy.typepad.com/digital_strategy/2013/05/can-marketers-really-change-.html
Laquo; Real Time Marketing is Not Just An Extension of Paid Media. I’m Not Creative ». Can Marketers Really Change? Recently I’ve been struck by two simultaneous trends that at first glance seem diametrically opposed to each other, but may have more in common than you may think. This reminds me of the evolutionary strategy of male lions. Kill all of your competitors’ cubs before you mate with a female lion. New marketing people have a tendency to want to erase or undo their predecessors’ work in order to...
digitalstrategy.typepad.com
Digital Strategy: Trust
http://digitalstrategy.typepad.com/digital_strategy/trust
2 posts categorized "Trust". Are Your Values Worth More Than Your Profits? Did a brave thing today: they decided to stop selling cigarettes in their drug stores. The decision according to Forbes will result in $2B fewer sales. Out of a total of $125B in sales for the pharmacy. The question for you is: what would it take for you to turn away from $2B assuming, of course, that you don’t run SnapChat? Currently CVS offers a Minute Clinic. 0160;How would the people with the most to lose from the shift react?
digitalstrategy.typepad.com
Digital Strategy: Branding
http://digitalstrategy.typepad.com/digital_strategy/branding
8 posts categorized "Branding". A recent notice about Champlain College’s new branding and positioning caught my attention. More specifically, it brought me back to a brand retreat I attended there in 2011. The retreat/workshop was primarily for Trustees and other Very Important People. I got a free pass from the then Dean of Communications & Creative Media. The brilliant Jeff Rutenbeck, mostly because I sat on his advisory board. So imagine my surprise when I finally went to this page. And saw this phra...
digitalstrategy.typepad.com
Digital Strategy: Leadership
http://digitalstrategy.typepad.com/digital_strategy/leadership
2 posts categorized "Leadership". Are Your Values Worth More Than Your Profits? Did a brave thing today: they decided to stop selling cigarettes in their drug stores. The decision according to Forbes will result in $2B fewer sales. Out of a total of $125B in sales for the pharmacy. The question for you is: what would it take for you to turn away from $2B assuming, of course, that you don’t run SnapChat? Currently CVS offers a Minute Clinic. Posted by Rich Nadworny at 9:56 AM in Brand. You start seeing co...
SOCIAL ENGAGEMENT