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Track Sweepstakes Statistics and Collect User Data for Future Marketing Use. Social media sweepstakes are a great way to engage current Facebook followers and generate new awareness. But how will you use this to your advantage once your sweepstakes has ended? This information can be valuable as you work to understand information about your social media audience, such as:. Who are your active followers? Where are your fans geographically located? What age bracket does a majority of your fans fit into?
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Social Media Share Tools. Incentivized Share Tools Encourage Sweepstakes Viral Marketing. Offering a sweepstakes for your current Facebook audience is a fantastic way to keep them engaged and interested in your brand. However, our goal isnt to simply keep your current audience happy, but to help. Thats why our sweepstakes includes share tool incentives, so that your audience will help promote your sweepstakes for you. Why do you want your audience to promote your sweepstakes? Your page before they enter.
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