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Informed Decisions Group, Inc

Informed Decisions Group, Inc

http://www.idg-consulting.com/

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CONTACTS AT IDG-CONSULTING.COM

IDG Consulting

Colin Valdiserri

7739 O●●●●●● Court

Yps●●●nti , MI, 48197

UNITED STATES

1734●●●●2619
co●●●●●●●@sbcglobal.net

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IDG Consulting

Colin Valdiserri

7739 O●●●●●● Court

Yps●●●nti , MI, 48197

UNITED STATES

1734●●●●2619
co●●●●●●●@sbcglobal.net

View this contact

IDG Consulting

Colin Valdiserri

7739 O●●●●●● Court

Yps●●●nti , MI, 48197

UNITED STATES

1734●●●●2619
co●●●●●●●@sbcglobal.net

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Informed Decisions Group, Inc | idg-consulting.com Reviews
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Informed Decisions Group, Inc
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KEYWORDS
1 history
2 leadership
3 affiliations
4 partners
5 charities
6 solutions
7 shopper insights
8 path to purchase
9 virtual shopping
10 menuboard optimization
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history,leadership,affiliations,partners,charities,solutions,shopper insights,path to purchase,virtual shopping,menuboard optimization,path/trip mission mapping,video ad testing,facial coding,user experience,quantitative,qualitative,marketing sciences
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Informed Decisions Group, Inc | idg-consulting.com Reviews

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Informed Decisions Group, Inc

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1

Ethnography | Informed Decisions Group, Inc

http://www.idg-consulting.com/ethnography

The evolution of IDG’s 360 degree behavioral model began with visual data via eye-tracking and then added neuro-data from mobile EEG readings. The final piece of the model, ethnography, was integrated with a simple client request:. Consumers tell us they intend to purchase our products when they go shopping, but too often they walk out with a competitor’s product in their hands. What is going on in the store to change their minds? Our work with IDG has innovated the way we look at shopper insights and in...

2

Marketing Sciences | Informed Decisions Group, Inc

http://www.idg-consulting.com/marketing-sciences

The marketing sciences group at IDG is one that shares a passion for innovating and applying advanced analytics for management decision making. The team is comprised of experts from multiple disciplines including social sciences, applied mathematics/statistics and behavioral/neuro-sciences. This groups’ work and dedication goes beyond business decisions and spans to journal and trade publications developing new advancements in the field as well as academic appointments. Market gap and opportunity analysis.

3

User Experience | Informed Decisions Group, Inc

http://www.idg-consulting.com/path-to-purchase

IDG leverages multiple methods to optimize and track user experience with digital and interactive mediums including quantitative surveys, eye-tracking, mobile EEG, qualitative observations/interviews/diaries and mobile-triggered usage on smart phones. Our clients benefit from the most technically advanced solutions in user experience research to optimize, track and fine-tune content, functionality, visual response and navigation. IDG’s multi-modal approaches generate actionable solutions for:. IDG does a...

4

Quantitative | Informed Decisions Group, Inc

http://www.idg-consulting.com/quantitative

IDG was one of the first companies to recognize the untapped resource of engaging customers through their mobile devices and has been on the forefront of quantitative methods since our inception. From programming surveys with emoticons and sliders before any software supported these interactive interfaces to evolving in-the-moment methods with geo-net triggered surveys, our quantitative experts recognize the art and science to generating accurate insights using quantitative methods. IDG does a better job...

5

xPress Conjoint | Informed Decisions Group, Inc

http://www.idg-consulting.com/xpress-conjoint

XPress Choice Modeling is a new capability from IDG that offers choice modeling and market simulators in a quick and inexpensive solution. Most projects are completed in less than a week and since xPress focuses on the choice modeling and simulator, costs are significantly lower than from any supplier. IDG’s xPress choice modeling utilizes the following analytical methods to best fit the attribute/level design and insights needs. Adaptive Choice-Based Conjoint (ACBC). Maximum Difference Scaling (Max/Diff).

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Informed Decisions Group, Inc. Consumer & Market. METHODS & TOOLS. Insights Innovation Through Mobile Eye-Tracking. BRING YOUR BRAND INTO FOCUS. Behavioral Insights Through Applied Neuroscience. Applied Marketing and Decision Sciences. Informed Decisions Group, Inc. is a full-service behavioral insights firm focusing on shopper insights, customer behavior and market research. Using these tools, IDG measures the behavioral impact on branding, shopping, sell-thru and market structure. Eye-track...IDG was o...

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