en.blog.adways.net
5 tips that foreign game developers should know before entering Vietnam market. : adways_blog_EN
http://en.blog.adways.net/archives/68629745.html
5 tips that foreign game developers should know before entering Vietnam market. Country Manager of Vietnam branch, Global Business Division, Adways. Vietnam is one of the most attractive destinations for mobile game developers. As GameK.VN suggests, it is now the largest mobile game market in Southeast Asia. It becomes apparent when we see the revenue from 3rd party payment which is not often included in reports. First of all, I will summarize general information about Vietnam. Point 1 Expected revenue.
en.blog.adways.net
Top grossing apps in the Galapagos Island- Japan. : adways_blog_EN
http://en.blog.adways.net/archives/66570610.html
Top grossing apps in the Galapagos Island- Japan. Mobile Unit Manager, Global Business Division, Adways. The theme for this article is Japan , by which I mean PR team said Write about whatever you like. So I think I will do just that. I’ve been in the smartphone gaming industry for about 6 years and which makes me confident enough to write about Japan better than the average (Of course! Graph 1 App market by Country (Jun 2016). Graph 2: Foreign companies ranked in the Top 100 sales on AppStore. Platform,...
en.blog.adways.net
【Indonesia】Chapter4: Localized marketing. : adways_blog_EN
http://en.blog.adways.net/archives/67878240.html
Indonesia Chapter4: Localized marketing. Country Manager of Indonesia branch, Global Business Division, Adways. In Indonesian market, Facebook page like in any other country is now essential for user retention. In facts social media has large population and Facebook has 90 million users as of August, 2016, which is roughly the same number of the internet users in the country. These media accounts take a prominent role to provide users with various types of information including game events and campaigns.
en.blog.adways.net
【Indonesia】Chapter3: Improvements on payment methods and Internet infrastructures. : adways_blog_EN
http://en.blog.adways.net/archives/67801958.html
Indonesia Chapter3: Improvements on payment methods and Internet infrastructures. Country Manager of Indonesia branch, Global Business Division, Adways. In this chapter, I will talk about infrastructures in Indonesia which have drastically improved in the recent 2-3 years. In terms of payment methods, since 2015, GooglePlay payment can be made through major mobile carriers of Indonesia and in this year, Indomart, the Indonesian convenience store giant, supports GooglePlay payments at its stores. Indonesi...
en.blog.adways.net
The Last Essential Points and the Summary. : adways_blog_EN
http://en.blog.adways.net/archives/66898527.html
The Last Essential Points and the Summary. Mobile Unit Manager, Global Business Division, Adways. This is the last article about Japanese mobile market lasted from first article ( Top grossing apps in the Galapagos Island- Japan. ) till third article ( Optimal Creatives for Japan Mobile Market ). I will discuss the last important point for non-Japanese companies to expand in Japanese market and also summarize the previous articles. 1Timing of promotion consulting. In Japan, it is popular to register with...
en.blog.adways.net
【Indonesia】Chapter1: Country with the biggest potential in South East Asia -Indonesia. : adways_blog_EN
http://en.blog.adways.net/archives/67641070.html
Indonesia Chapter1: Country with the biggest potential in South East Asia -Indonesia. Country Manager of Indonesia branch, Global Business Division, Adways. What is the strongest incentive for mobile game developers to expand their business into Indonesia? It is simple. Population. So far I have explained how Indonesia is a highly desirable market with a potential to grow. But the in-app-purchase culture has not developed much yet. App marketing with a few local channel in Thailand. 5 tips that foreign g...
en.blog.adways.net
Optimal Creatives for Japan Mobile Market. : adways_blog_EN
http://en.blog.adways.net/archives/66806000.html
Optimal Creatives for Japan Mobile Market. Mobile Unit Manager, Global Business Division, Adways. The types of creative can be classified into the following three types, creative in the game, creative for advertisement, and creative of screenshot ( SS ). This time I will talk about creative of SS in app stores. How you choose font conveys an image of game contents. The following fonts are some examples that are often used in Japanese games. Image 2 New Gothic MORISAWA. Image 3 Ryumin MORISAWA. In additio...
en.blog.adways.net
Road to Success in the Galapagos Island- Japan. : adways_blog_EN
http://en.blog.adways.net/archives/66683294.html
Road to Success in the Galapagos Island- Japan. Mobile Unit Manager, Global Business Division, Adways. How many non-Japanese games have found success in Japanese market, really? To answer this question, I checked a number of foreign companies in top 100 AppStore and GooglePlay sales as below (read my last article for more). In today’s article, I would like to highlight the foreign companies which account for 10% of the market share and analyze how they have made a success. Success factor 1. App Size.
en.blog.adways.net
【Indonesia】Chapter2: App Marketing in Indonesia. : adways_blog_EN
http://en.blog.adways.net/archives/67711464.html
Indonesia Chapter2: App Marketing in Indonesia. Country Manager of Indonesia branch, Global Business Division, Adways. In the latest blog, I have explained the great potential of Indonesian market using the smartphone penetration rate and population composition in Indonesia. This time, I will talk from the app marketing standpoint. The below is the retention ranking provided by Appsflyer, a mobile advertising attribution and analytics company. The top 3 companies, Twitter, Google Adwords, and Facebook ar...
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