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Narrative Assets

Telling the Story: The Impact of Art, Science and Technology on Brand Communications and Marketing Karen Hegmann

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Narrative Assets | karenhegmann.typepad.com Reviews
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Telling the Story: The Impact of Art, Science and Technology on Brand Communications and Marketing Karen Hegmann
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archives,narrative assets,why objects matter,who owned it,brand storytelling,branding,business storytelling,interactive storytelling,marketing,narrative,personal storytelling,storytelling,permalink,comments 0,reblog 0,creativity,innovative thinking,travel
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Narrative Assets | karenhegmann.typepad.com Reviews

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Telling the Story: The Impact of Art, Science and Technology on Brand Communications and Marketing Karen Hegmann

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1

Books - Narrative Assets

http://karenhegmann.typepad.com/tellingthestory/books

Telling the Story: Cool Stories About Objects And Brands That Define Us. On The Money: What Brad Pitt Can Teach Us About Life And Business. February 23, 2012. Based on Michael Lewis book. Moneyball: The Art of Winning an Unfair Game. Looks at the Oakland As General Manager Billy Beanes. Played by Brad Pitt) less conventional approach to the practice of hiring professional baseball players. So what does Brad Pitt. Have to do with life and business? You cant hire people solely based on looks or the fact th...

2

Narrative Assets

http://karenhegmann.typepad.com/tellingthestory/archives.html

Telling the Story: Cool Stories About Objects And Brands That Define Us. Information Science and Technology. See how we're connected. Writing Samples and Portfolio. Subscribe in a reader. Enter your email address:. All Is Not Lost In Love And War. Lenzkirch: The "Not Quite" 100 Year Old Clock That Keeps On Ticking. Wagon Wheels (Reliving The Lunchbox Experience). Life and Death In New Orleans (Why Jewellery Is No Match For A Hurricane). Brad Pitt Generates "Inevitable" Backlash for Chanel No. 5. John Bro...

3

- Narrative Assets

http://karenhegmann.typepad.com/tellingthestory/what-i-can-do-for-you.html

Telling the Story: Cool Stories About Objects And Brands That Define Us. I have a successful track record in:. Specific areas of expertise. Marketing/Communications Strategy Development and Implementation. Content Development and Management (print and web). Brand Marketing and Promotions. Web Marketing and Usability. I've worked in a wide range of industries including. I'm also an active member of IABC Toronto chapter - The International Association of Business Communicators. See how we're connected.

4

The Bistro On Main: Branding From A Foodie Perspective - Narrative Assets

http://karenhegmann.typepad.com/tellingthestory/2012/05/the-bistro-on-main-branding-from-a-foodie-perspective.html

Telling the Story: Cool Stories About Objects And Brands That Define Us. Coca-Cola Shares The Love With Launch of New Hug Machine. Walt Disney On Why It's Not Good To Grow Up. The Bistro On Main: Branding From A Foodie Perspective. May 11, 2012. A couple of weeks ago, my husband and I took a road trip to Elora Ontario. After a disappointing search in Guelph. We opted to head back to Toronto. And stop off in Milton. After all, it was a road trip and we could eat in Toronto any day. The Bistro On Main.

5

Superbowl Envy: What Canadian Advertisers Can Learn From The Americans - Narrative Assets

http://karenhegmann.typepad.com/tellingthestory/2013/02/superbowl-envy-why-the-canadian-advertising-industry-pales-compared-to-its-american-counterpart.html

Telling the Story: Cool Stories About Objects And Brands That Define Us. Brad Pitt Generates "Inevitable" Backlash for Chanel No. 5. Superbowl Envy: What Canadian Advertisers Can Learn From The Americans. February 05, 2013. Were interesting this year), most Canadian commercials are, for lack of a better term, boring. If I have to see one more bank commercial I think Im going to cry. And whats up with Bell? 0160;A communications giant, yet theres absolutely no creativity to their ads. To m...Engage me&#46...

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Telling the Story: Cool Stories About Objects And Brands That Define Us. August 31, 2015. While enlightened companies are waking up to the fact that stories can help their brands better connect to consumers, stories can also be of great personal significance when theyre a reflection of the objects we own. These objects, artifacts or Narrative Assets, tell the story of our lives and as a group, can even reflect the story of an entire culture or nation. Whats it made of? How old is it? And Whats its story?

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