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What Question Would You Love to Answer? What Event Would You Love to Predict? What Market Would You Love to Reach? What New Trend Would You Love to Spot? Kovariant. Get More From Your Data. Kovariant is a marketing analytics company helping entertainment and media professionals harness the power of data to create more effective marketing. Get the “Whole” Picture. Don’t just talk about what happened…. 8220;Will I be more effective marketing to my loyal customers or new ones? And spend more effectively.

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What Question Would You Love to Answer? What Event Would You Love to Predict? What Market Would You Love to Reach? What New Trend Would You Love to Spot? Kovariant. Get More From Your Data. Kovariant is a marketing analytics company helping entertainment and media professionals harness the power of data to create more effective marketing. Get the “Whole” Picture. Don’t just talk about what happened…. 8220;Will I be more effective marketing to my loyal customers or new ones? And spend more effectively.

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https://kovariant.com

What Question Would You Love to Answer? What Event Would You Love to Predict? What Market Would You Love to Reach? What New Trend Would You Love to Spot? Kovariant. Get More From Your Data. Kovariant is a marketing analytics company helping entertainment and media professionals harness the power of data to create more effective marketing. Get the “Whole” Picture. Don’t just talk about what happened…. 8220;Will I be more effective marketing to my loyal customers or new ones? And spend more effectively.

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Media Analytics |

http://kovariant.com/sample-page

Media and Entertainment Analytics. Promotion Impact on TV Show. Promotion Reach and Frequency View. Share of Online Exposures by # of TV Ads. Average Frequency of Persons Exposed to BOTH platforms View. Cost Comparison of TV vs. Online. TV Show Tune-in Analysis. TV Show Reach Tune-in by Frequency View. TV Show Reach Tune-in by Recency View. TV Show Reach Tune-in vs. Benchmark Period View. Ad Reach and Frequency. Campaign R&F by TV Quintiles View. List of National TV Networks to shift View. TV vs Online S...

2

About |

http://kovariant.com/about

At the center of your services is helping our clients ask the relevant questions that will lead to better actionable answers. Understanding the impact of social media activity for example is a question facing most marketing teams. By combining social media data with CRM data and Nielsen data we can help answer questions like: “Is my social media working”, or “What is the value of my social media activity”. Extensive IT expertise including hands on experience with SAS modeling, Excel macro development, SQ...

3

Methodologies |

http://kovariant.com/data-services

Data Application: Extract for mining, fusion and reporting of viewing behavior by demographic. AMRLD is a files available from Nielsen holding respondent information and activities and derived from their Elemental Data Warehouse:. Receive Nielsen AMRLD (All Minute Respondent Level Data) files. Process and load data to a RDBMS (Relational Database Management System). Process the data to retrieve common metrics (i.e. GRP, Reach, Impressions, VPH, etc.) by standard demographics. Data Fusion and List Matching.

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Analytics |

http://kovariant.com/services

When you need to discern the current state of business, whether it is a specific campaign or the company as a whole descriptive analytics has the answer. This information is useful in grading and/or deriving insights based on the performance of specific customer defined and industry specific points of interest. This can be considered Hindsight Analytics. Almost all traditional reporting such as sales, marketing, operations, and finance use this type of analysis. Data Fusion and List Matching.

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Multi Channel Analytics |

http://kovariant.com/data-services/multi-channel-analytics

Is the process where multiple data sets from different sources (i.e. TV, Online, Mobile, Social, etc.) are linked together and then analyzed to provide a more robust customer and marketing insight – thereby guiding effective and successful decision making. Possibilities include:. Audience profiling for single (TV) and cross-platform (TV, Online and Mobile). Single and cross-platform media effectiveness determining convergence rates for TV, Online and Mobile media of target audience. 8220;Multichannel cus...

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kovariant.com

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What Question Would You Love to Answer? What Event Would You Love to Predict? What Market Would You Love to Reach? What New Trend Would You Love to Spot? Kovariant. Get More From Your Data. Kovariant is a marketing analytics company helping entertainment and media professionals harness the power of data to create more effective marketing. Get the “Whole” Picture. Don’t just talk about what happened…. 8220;Will I be more effective marketing to my loyal customers or new ones? And spend more effectively.

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