This blog is about trends&news in marketing in fast developing Central European region (Slovakia, Czech Rep, Hungary, Austria) as well as comments about particular marketing campaigns and activities from my perspective as a multinational company marketer.
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Marketing bits | marketingbits.blogspot.com Reviews
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This blog is about trends&news in marketing in fast developing Central European region (Slovakia, Czech Rep, Hungary, Austria) as well as comments about particular marketing campaigns and activities from my perspective as a multinational company marketer.
marketingbits.blogspot.com
Marketing bits: New Microsoft viral
http://marketingbits.blogspot.com/2009/04/new-microsoft-viral.html
This blog is about trends&news in marketing in fast developing Central European region (Slovakia, Czech Rep, Hungary, Austria) as well as comments about particular marketing campaigns and activities from my perspective as a multinational company marketer. Wednesday, April 15, 2009. Have you seen it? There are more than 340 000 of Lauren and 500 000 views of Gianpaolo virals on YouTube today. Campaign was again created by Crispin Porter and Bogusky. Reported The inspiration room. Posted by Peter Kmoško.
Marketing bits: December 2008
http://marketingbits.blogspot.com/2008_12_01_archive.html
This blog is about trends&news in marketing in fast developing Central European region (Slovakia, Czech Rep, Hungary, Austria) as well as comments about particular marketing campaigns and activities from my perspective as a multinational company marketer. Tuesday, December 30, 2008. So, this is my first professional marketing blog post. I do have my personal one. But I think there are some interesting ideas and observations I may share with you. See you here soon again. Posted by Peter Kmoško.
Marketing bits: October 2009
http://marketingbits.blogspot.com/2009_10_01_archive.html
This blog is about trends&news in marketing in fast developing Central European region (Slovakia, Czech Rep, Hungary, Austria) as well as comments about particular marketing campaigns and activities from my perspective as a multinational company marketer. Monday, October 26, 2009. Microsoft is doing it the customer´s way. I have found an interesting article at betanews.com (the whole article read HERE. Why is it brilliant? Because it describes the contrast of Marketing and Apple´s strategy today. Microso...
Marketing bits: September 2009
http://marketingbits.blogspot.com/2009_09_01_archive.html
This blog is about trends&news in marketing in fast developing Central European region (Slovakia, Czech Rep, Hungary, Austria) as well as comments about particular marketing campaigns and activities from my perspective as a multinational company marketer. Tuesday, September 1, 2009. I think this is what Microsoft needed and we in field will do our best to adapt the concept to the local needs to the most. Posted by Peter Kmoško. Subscribe to: Posts (Atom). Word of mouth marketing.
Marketing bits: July 2009
http://marketingbits.blogspot.com/2009_07_01_archive.html
This blog is about trends&news in marketing in fast developing Central European region (Slovakia, Czech Rep, Hungary, Austria) as well as comments about particular marketing campaigns and activities from my perspective as a multinational company marketer. Sunday, July 5, 2009. Few people turned to me concerning Bing so you may want to hear something from myself to this new engine. And what is the secondary (my subjective) reason? When will it be available for Central Europe´s languages? Bing as a search ...
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Word of mouth marketing: júla 2009
http://womnews.blogspot.com/2009_07_01_archive.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Nedeľa, 5. júla 2009. Podporované WOM vs vyvolané WOM. Niektoré spoločnosti si myslia, že WOM marketing je len o tom, že sa zrealizuje aktivita (virál, správa, podujatie, etc.) ktoré WOM vyvolá. Prihlásiť na odber: Príspevky (Atom). Microsoft is doing it the customer´s way. Jana Vyskočová @ LinkedIn. Peter Kmoško @ LinkedIn. Word of mouth marketing. Out of the box. Podporované WOM vs vyvolané WOM.
Word of mouth marketing: mája 2009
http://womnews.blogspot.com/2009_05_01_archive.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Pondelok, 11. mája 2009. Všetkých digitálnych konzumentov si kúpi produkt alebo službu iba ak ich známi, sociálni influenceri alebo blogeri napísali o ňom pozitívne hodnotenie. Pondelok, 4. mája 2009. Virálna kampaň: Pardál - pošlite si odkaz na billboarde. Spoločnost Budějovický Budvar si ako reklamu pre svoje pivo Pardá. Zvolila formu možnosti poslať odkaz emailom na personalizovaný billboard. Out of the box.
Word of mouth marketing: septembra 2009
http://womnews.blogspot.com/2009_09_01_archive.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Utorok, 1. septembra 2009. Prihlásiť na odber: Príspevky (Atom). Microsoft is doing it the customer´s way. Jana Vyskočová @ LinkedIn. Peter Kmoško @ LinkedIn. Word of mouth marketing. Out of the box. Kto už na Slovensku využil WOM?
Word of mouth marketing: WOM na Slovensku
http://womnews.blogspot.com/2009/06/wom-na-slovensku.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Nedeľa, 21. júna 2009. Ešte raz by som sa chcel vrátiť k Trend konferencii (aj) z pohľadu WOM. Síce som ju neabsolvoval celú a chýbal som v stredu dopoludnia, prekvapilo ma však, v akej temnote si agentúry a médiá žijú. A je na nich, aký skutočne atraktívny a presvedčivý nápad a priestor ponúknu. Je veľmi pravdepodobné, že viacerým agentúram a médiám sa to už nepodarí a preto vymiznú. Ako by som to teda zhrnul?
Word of mouth marketing: júna 2009
http://womnews.blogspot.com/2009_06_01_archive.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Piatok, 26. júna 2009. Virálne video: hrátky so svetlom a ovcami. Podarené virálne s ovcami. Nedeľa, 21. júna 2009. Ešte raz by som sa chcel vrátiť k Trend konferencii (aj) z pohľadu WOM. Síce som ju neabsolvoval celú a chýbal som v stredu dopoludnia, prekvapilo ma však, v akej temnote si agentúry a médiá žijú. Ako by som to teda zhrnul? Po Trend marketing manažment tvrdím, že veľmi pomaly. Dokedy im to vydrží?
Word of mouth marketing: januára 2009
http://womnews.blogspot.com/2009_01_01_archive.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Sobota, 31. januára 2009. Mohan Sawhney: angažujte vašich zákazníkov. Úspešný americký profesor indického pôvodu Mohan Sawhney. Hovorí, že zákazníci/návštevníci začnú spolupracovať, ak na svojich weboch alebo vo svojej čisnnosti tieto pravidlá:. Otvorená mysel voči zákaznickej kreativite. Nemyslite si, že ste ten naj. Vybrať správnu skupinu na spoluprácu. Cielte na skupinu, ktorá je ochotná spolupracovať. Asi je jed...
Word of mouth marketing: februára 2009
http://womnews.blogspot.com/2009_02_01_archive.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Sobota, 28. februára 2009. Virálna kampaň: Ja som Funradio. Fun rádio v uplynulých dňoch spustilu druhú vlnu, resp. pokračovanie svojej kampane Ja som Fun rádio s novým headline - Zabávam sa, lebo ja som Funrádio. Po prvom kole, kde chcel zistiť, ako jeho poslucháči a fanúšikovia vyzerajú, ich v druhom kole vyzýva na zasielanie fotografií a videí, ako sa zabávajú. Naša známka (hodnotenie ako v škole):. 31% odporúčan...
Word of mouth marketing: Prezentácia: kreatívne WOM alebo Evolučné WOM?
http://womnews.blogspot.com/2009/06/prezentacia-kreativne-wom-alebo.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Štvrtok, 4. júna 2009. Prezentácia: kreatívne WOM alebo Evolučné WOM? Našiel som zaujímavú prezentáciu ohľadne Word-of-mouth. Táto rozmýšla nad tým, či je WOM je možno vyvolať umelo na posilnenie dôrazu a výsledkov, alebo či sa jedná o posilnenie produktu ako takého. T.zn. vajce vs sliepka, alebo proces vs produkt. Prihlásiť na odber: Zverejniť komentáre (Atom). Microsoft is doing it the customer´s way.
Word of mouth marketing: apríla 2009
http://womnews.blogspot.com/2009_04_01_archive.html
Word of mouth marketing. Aktuality, trendy a tipy zo Slovenska aj zo sveta v oblasti WOM. Utorok, 28. apríla 2009. Američanov považuje ústnu referenciu od priateľov, rodiny a iných známych ako najlepší zdroj nápadov a informácií (v roku 1997 to bolo 67%). Streda, 22. apríla 2009. Načo tí markéteri stále a do úmoru a do omrzenia a furt všetko developujú a inovujú? Keď sa prekročí únosná hranica, ľudí to len nas* ra. Aj takúto reakciu je možné počuť na "starú" Vineu na blogoch. Čo je príčina? Nadnárodná sp...
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Informasi seputar Peluang Bisnis Online. Representative Carlos Tevez, Kia Joorabchian, revealed, it is negotiating with the management of Paris Saint-Germain about the possibility of the Argentine striker's transfer to the French Ligue 1 club. Tevez has been a shooting AC Milan and Inter in the January transfer window. But Milan temporarily withdraw from the hunts, and Inter have difficulties to meet the desired price Manchester City. We're in talks with PSG," said Joorabchian. We're not in a hurry, but ...
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Marketing bits
This blog is about trends&news in marketing in fast developing Central European region (Slovakia, Czech Rep, Hungary, Austria) as well as comments about particular marketing campaigns and activities from my perspective as a multinational company marketer. Monday, October 26, 2009. Microsoft is doing it the customer´s way. I have found an interesting article at betanews.com (the whole article read HERE. Why is it brilliant? Because it describes the contrast of Marketing and Apple´s strategy today. Microso...
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