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Marketing MindsetA stream of consciousness review of how marketing works.
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A stream of consciousness review of how marketing works.
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Marketing Mindset | marketingpono.blogspot.com Reviews
https://marketingpono.blogspot.com
A stream of consciousness review of how marketing works.
marketingpono.blogspot.com
Marketing Mindset: June 2015
http://marketingpono.blogspot.com/2015_06_01_archive.html
A stream of consciousness review of how marketing works. Tuesday, June 30, 2015. The Colonel's Back - Is That a Good Thing? KFC in anticipation of its 75th anniversary is bringing back Colonel Sanders. Not the. Colonel Sanders - the real Harland Sanders has been dead for 35 years - but a characterization portrayed by former Saturday Night Live actor Darrell Hammond. Click here. For the introductory commercial. I get it. There's a problem here. Here are some issues:. The Original Colonel on TV. The new Co...
Marketing Mindset: May 2015
http://marketingpono.blogspot.com/2015_05_01_archive.html
A stream of consciousness review of how marketing works. Thursday, May 21, 2015. There are lots of articles about the Millennials .marketers are always looking for some "tag" that describes a population and predicts their behavior. Millennials have been a concern for marketers because they are sooooo different from other cohorts in terms of their behaviors and because they change with the wind. Many marketers were hoping (praying? That the would grow up and be more "conventional" as adults. I recently ha...
Marketing Mindset: Even the Divine Needs Marketing
http://marketingpono.blogspot.com/2015/06/even-divine-needs-marketing.html
A stream of consciousness review of how marketing works. Sunday, June 14, 2015. Even the Divine Needs Marketing. Organized religion has been concerned about declining membership and attendance (and a growing indication that spirituality isn't necessarily connected to religion in recent research). As with so many things, the issues related to the relevance of the "product" to its markets and an ability to connect with them. It is sad to see established religion decline not because it isn't relevant - but ...
Marketing Mindset: July 2014
http://marketingpono.blogspot.com/2014_07_01_archive.html
A stream of consciousness review of how marketing works. Wednesday, July 30, 2014. When a Minute Isn't (Anywhere Near) Sixty Seconds. I was really hoping to find some examples of great marketing to blog about. I feel bad that many recent posts have been about marketing and promotion that just doesn't get it. Unfortunately, I guess, there is much more of bad marketing out there than good marketing. I left without getting vaccinated . and I don't have a good feeling about the "Minute Clinic" brand. The Int...
Marketing Mindset: August 2014
http://marketingpono.blogspot.com/2014_08_01_archive.html
A stream of consciousness review of how marketing works. Monday, August 11, 2014. Tcao Bell's Foray Into Fine(r) Dining. Taco Bell, the butt of many a joke about poor food quality, is testing a new concept called The U.S. Taco Company. Click for more information). It will be interesting to see if they can pull it off successfully. If I were giving them advice, here's what I. Some of the new US Taco menu items. Subscribe to: Posts (Atom). This Day in History. Frank and Sue Haas. Positioning, Trout and Reis.
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Sports « Gloria Garvey
http://gloriagarvey.com/category/sports
All in the Family. Browsing articles in " Sports. Sep 6, 2014. Bud Light Brand Experience. Whatever. Visitors to Whatever U.S.A. Bud Light’s UpforWhatever campaign is what marketers calls “experiential.” In addition to Whatever, U.S.A., Bud Light has surprised people all summer (who are up for whatever) with experiences like the NBA one described above. One of the first experiential campaigns was Saturn’s Homecoming Weekend, described in 1994 by the Chicago Tribune:. One of the most bizarre experiential ...
Gloria Garvey
http://gloriagarvey.com/page/6
All in the Family. May 14, 2014. Our Problem Is Distribution. In a speech to the young [people] graduating from Stanford into a world, a country, a system which has nothing real to offer, you exhort them to “produce a plenty” on the basis of “individual freedom” (rugged individualism). Of course, we all know that production is not our problem, but distribution is. These young people want to know how they are going to attain economic security. Who is there who can tell them? This was written by my Great G...
Grateful « Gloria Garvey
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All in the Family. Feb 14, 2015. As I am driving around busy Kailua, impatient with the traffic, I notice a delivery truck blocking the road. Cars on the other side of the street are zooming by, disregarding me (! Finally, I honk the horn. The mother and her chicks head straight back to the hot dog buns. I am grateful. Click here to cancel reply. Mail (will not be published) (required). Notify me of follow-up comments by email. Notify me of new posts by email. Gloria. Circa 1955. Gloria. Circa 2012.
Our Screwed Up Food Safety System « Gloria Garvey
http://gloriagarvey.com/our-screwed-up-food-safety-system
All in the Family. Feb 7, 2015. Our Screwed Up Food Safety System. I have just finished reading an article in the New Yorker called. A Bug in the System/Why last night’s chicken makes you sick. And it should have been titled. A Bug in the System/Why Food “safety” in the U.S. Makes You Sick. It is in the February 2nd edition of the magazine and worth reading. But I just wanted to share a few of the things that would be hilarious, if they weren’t true. Here are some of the absurdities:. Here’s someth...
Hawaii « Gloria Garvey
http://gloriagarvey.com/category/our-hawaii
All in the Family. Browsing articles in " Hawaii. Jan 28, 2014. Why is Hawai`i so expensive? This isn’t about why Hawai`i is so expensive, but as it happens it is the first word that comes up on google search when you put in the question “Why is Hawaii so…”. Thanks to the Huffington post which says “thanks to the Twitter account @Amazing Maps. I think this Internet search thing is an indicator of the dumbing down of our society. After all the news about the reddening of North Carolina, the state come...
Gloria Garvey
http://gloriagarvey.com/page/7
All in the Family. Mar 13, 2014. Twenty years ago, the last time that the idea of rail was gathering steam in Honolulu, Brook and I got to work with the big tour bus companies, Charlie’s Taxi and well known rail foe Cliff Slater on a project called BusPlus. Once a plan was put together, we went to talk to Gary Gill at the City Council (his position at the time) and I must say he was not the type of civil servant I believed he should be (sorry, Gary, but you lectured us and didn’t listen…). Mar 13, 2014.
Concealed Carry on Campus « Gloria Garvey
http://gloriagarvey.com/concealed-carry-on-campus
All in the Family. Feb 23, 2015. Concealed Carry on Campus. A disturbing editorial in the New York Times this weekend says that the gun lobby “is flirting with self-parody as it explains the issue of sexual assaults on college campuses by proposing a solution of — what else? 8211;having students carry guns.”. What separates America from other Western, industrialized nations is not our overall rate of violence, but our rates of. Violence–which can be directly traced to gun availability.”. Surprisingly, to...
Blog « Gloria Garvey
http://gloriagarvey.com/category/what-i-think
All in the Family. Browsing articles in " Blog. Feb 24, 2015. As a child of the sixties, I was entranced by Michael Pollan’s article in the New Yorker called The Trip Treatment. Psilocybin is similar in effect to LSD, but less likely to produce adverse reactions, and is not as strong or long lasting. But here’s a problem: even if large trials prove that psilocybin is a successful treatment for dealing with many medical issues, and even if the government were to declassify psilocybin as a controlled...
Editorials « Gloria Garvey
http://gloriagarvey.com/category/editorials
All in the Family. Browsing articles in " Editorials. Feb 13, 2015. Domestic Violence is Not a Mistake. Mistake is defined as “ an error in action, calculation, opinion, or judgment caused by poor reasoning, carelessness, insufficient knowledge, etc.” Given that definition, in common usage, a mistake is considered to be the result of insufficient knowledge. Ray Rice had plenty of knowledge of what he did. Even done in anger, Ray Rice knew exactly what he was doing. Oct 28, 2014. Sep 3, 2014. Last week, a...
Gloria Garvey
http://gloriagarvey.com/page/77
All in the Family. Jan 3, 2006. Sometimes it’s the center wheel pivots, sometimes it’s third wheel pivots, sometimes it’s the fourth wheel pivots and sometimes it’s the escape wheel pivots. The true watch enthusiast/collector is a rare breed: and he is not responsible for the watch industry’s growth to more than 1.5 billion units annually. Does it matter that Swatch owns Omega? Does it matter that Ford owns Jaguar? All in the Family. Dec 3, 2005. Look How Far We’ve Come. Oct 3, 2005. What Would Duke Do?
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Marketing Polygraph
Find The Truth Behind Your Marketing. What are your competitors' content marketing strategies? The total pieces of offsite content you were deficient over the last 12 months. The average pieces of offsite content you were deficient each month. The average pieces of offsite content you were deficient each week. Pieces of Offsite Content Posted over the Last 12 Months. SIGN UP FOR FREE. What are your competitors' content marketing strategies? Pieces of offsite content posted over the last 12 months. Finall...
Marketing y Servicios
El Marketing como servicio a las personas y a la sociedad. Martes, 11 de agosto de 2015. El afán justiciero ha encontrado un aliado en las redes sociales, las cuales permiten avergonzar públicamente a los autores de comentarios desafortunados. Pero la “justicia popular” puede tener consecuencias desproporcionadas e injustas. Así lo denuncia en The New York Times. El periodista Jon Ronson, quien ha seguido el rastro a varias víctimas de acoso en Twitter. Publicado por José Miguel Ponce. 12:00 a. m. Como d...
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Consum Cooperativa (tardes)
Jueves, 18 de diciembre de 2008. Os dejamos el trabajo final realizado por nuestro grupo. Esperamos que sirva de ayuda a quien pueda interesar. Martes, 16 de diciembre de 2008. Consum alcanza un millón de socios clientes. He encontrado esta noticia el la web de Consum y me ha parecido interesante. El artículo recalca la orientación al cliente de la cooperativa y que es la primera cooperativa española que alcanza esa cifra de socios consumidores. La noticia entera, aquí. Un saludo a todos y feliz Navidad.
Marketing Mindset
A stream of consciousness review of how marketing works. Tuesday, July 5, 2016. A lot of branding is saying "no". Is an agri-tourism attraction in Hawaii that offers farm tours and operates a cafe. The cafe naturally features products and dishes that come from the farm. Here's their menu for iced drinks:. Add a scoop of Sorbet to any drink $1.25. Mango Iced Tea (Unsweetened) $2.25. Plantation Iced Tea $2.50. Sweetened Mango Iced Tea Pineapple Juice. Fresh Squeezed Lemonade $2.85. Sunday, June 12, 2016.
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