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Marketing RegressionsEvaluating Advertising, Public Relations and Trade Show Marketing
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Evaluating Advertising, Public Relations and Trade Show Marketing
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Marketing Regressions | mediahound.typepad.com Reviews
https://mediahound.typepad.com
Evaluating Advertising, Public Relations and Trade Show Marketing
Marketing Regressions: Food and Drink
http://mediahound.typepad.com/marketing_regressions/food_and_drink
Evaluating Advertising, Public Relations and Trade Show Marketing. November 18, 2006. Double Blind: The Ultimate Brand Metric. Last night I shared a table with 12 friends whom I'd not previously met in person. Most of us participate in an on-line community. Run by Mark Squires. We all share an interest in wine, and gathered at Rathbun's. As Chef Kevin sent out course after course of food (amazing, btw), we tasted flight after flight of wines to talk about and decide for ourselves which ones we liked the ...
Marketing Regressions: The Measure of a Mentor
http://mediahound.typepad.com/marketing_regressions/2006/11/the_measure_of_.html
Evaluating Advertising, Public Relations and Trade Show Marketing. Laquo; Human Alerts vs. Google Alerts. Ogilvy and Mather: One Agency Indivisible ». November 22, 2006. The Measure of a Mentor. Each Tuesday night for the past three months I've lived the FastTrac. Experience at the ATDC. Twenty young companies learning to plan their business, think through their business models, and get a grip on the realities of capital and cash flow. In thanking our mentor, Emma Morris. The wise goddess, Pallas Athene,...
Marketing Regressions: The MadScam Artist
http://mediahound.typepad.com/marketing_regressions/2006/11/the_madscam_art.html
Evaluating Advertising, Public Relations and Trade Show Marketing. Laquo; Tempting Fate. PRSSA - YounGuns of PR? November 10, 2006. Is a great ad guy. I worked with him at Ogilvy; I hired him to do work for E3 Corporation; and, I love to trade barbs on his very funny blogs. He swears a lot. Drinks the good stuff. He even looks the part of the hard-living-writer-turned-copyhack. And he's completed a book. Posted at 03:23 PM in Books. The comments to this entry are closed. Subscribe to this blog's feed.
Marketing Regressions: Double Blind: The Ultimate Brand Metric
http://mediahound.typepad.com/marketing_regressions/2006/11/double_blind_th.html
Evaluating Advertising, Public Relations and Trade Show Marketing. Laquo; PRSSA - YounGuns of PR? Human Alerts vs. Google Alerts ». November 18, 2006. Double Blind: The Ultimate Brand Metric. Last night I shared a table with 12 friends whom I'd not previously met in person. Most of us participate in an on-line community. Run by Mark Squires. We all share an interest in wine, and gathered at Rathbun's. As Chef Kevin sent out course after course of food (amazing, btw), we tasted flight after flight of wine...
Marketing Regressions: Archives
http://mediahound.typepad.com/marketing_regressions/archives.html
Evaluating Advertising, Public Relations and Trade Show Marketing. Subscribe to this blog's feed. On PRSSA - YounGuns of PR? On PRSSA - YounGuns of PR? On PRSSA - YounGuns of PR? Books For the Plane. Rex Briggs and Greg Stuart: What Sticks. Garth Hallberg: All Consumers Are Created Equal. Lisa Fortini-Cambpell: Consumer Insight Workbook. Don Schultz: Integrated Marketing Communications. Reid Buckley: Strictly Speaking. I am also very reserved!
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Alan Chumley | PRincipal of PRooph
https://alanchumley.wordpress.com/about
Senior Vice President, CARMA Inc., Global Media Analysts. Once voted ‘Measurement Maven of the Month’ by KD Paine; high praise from the high preistess ‘o measurement. Former Director of Measurement at Hill and Knowlton Canada. Former VP, Cormex Research, (a Canadian media content analysis and measurement firm). Part-Time Instructor (Research and Measurement) at Ryerson University. Positions in corporate communications including: Bell Canada as Associate Director of Corporate Communication, and ING. Pingb...
Metric Formerly Known as AVE | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/01/21/metric-formerly-known-as-ave
Social Media Analytics Report Coming. CARMA: my measurement fate / destiny →. Metric Formerly Known as AVE. January 21, 2010. Debate continues even among / within occasionally non-homogenous IPR Measurement Commission membership. Plenty of intelectual depth here…many are mentors-from-afar without even knowing it, thanks). Earlier this week select IPR measurement commission members (including Ph.D. heavyweight Brad Rawlins. Published a controversial (but I think somewhat valuable) paper. 2 Weighted Media ...
CARMA: my measurement fate / destiny | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/04/14/carma-my-measurement-fate-destiny
Metric Formerly Known as AVE. European Measurement Summit Looks Strong →. CARMA: my measurement fate / destiny. April 14, 2010. This (so far) Canadian-based measurement wonk is packing up both the professional tool box and personal belongings and heading to the USA, Washington DC, for a May 17 start. I`ll be joining CARMA International, Global Media Analysts. In a senior-level management consulting capacity. Founder Albert J. Barr. For more than decade. CARMA has a strong list of international clients.
4I’s & 7C’s of Social Media Measurement | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/06/29/4-is-7cs-of-social-media-measurement
Observations Post-PRSA-NCC Thoth Awards Judging. Measurement-Related Sessions @ PRSA’s National Conference →. 4I’s and 7C’s of Social Media Measurement. June 29, 2010. Folks chatting / tweeting about social media measurement love to apply cute acronyms or use alliteration to articulate their thinking or their model on how to measure social media. Generally, I find that approach lacking. Great for marketing hyperbole, but light on oomph and methodology. I read a tweet yesterday about the 4 Is:. The so wha...
Measurement Misstep of the Year Award | PRincipal of PRooph
https://alanchumley.wordpress.com/2009/11/25/measurement-misstep-of-the-year-award
Experiential Marketing Measurement: Bolted-on not Baked-in. Social Media Analytics Report Coming →. Measurement Misstep of the Year Award. November 25, 2009. I’ve tried to strike AVEs from my lexicon. Firms like Influence Communication. Toss it right back on the table in articles like this. About the Cirque du Soliel dude who went up into to space recently. The article, discussed recentlyon the InsidePR podcast. Links to several articles / blog posts the topic:. Ad Eq Hanging Around Like a Bad Smell:.
Measurement Standards 2 Emerge from “Commitment Conference” (again?) | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/06/10/measurement-standards-2-emerge-from-commitment-conference-again
European Measurement Summit Looks Strong. Barcelona Declaration of Research Principles →. Measurement Standards 2 Emerge from “Commitment Conference” (again? June 10, 2010. Hat tip to Jack O’Dwyer’s June 2 newsletter article from which pieces of this post were culled). Communications and measurement industry heavyweights will using next weeks’ European Measurement Summit in Barcelona (June 16-18). IPR’s Measurement Commission. 8211;will share the stage. OK, but I thought we already had those, too. Di...
Measurement-Related Sessions @ PRSA’s National Conference | PRincipal of PRooph
https://alanchumley.wordpress.com/2010/10/06/measurement-related-sessions-prsas-national-conference
4I’s and 7C’s of Social Media Measurement. Measurement-Related Sessions @ PRSA’s National Conference. October 6, 2010. So many research and/or measurement-related sessions to see at this year’s PRSA National Conference. Looking forward to attending all of these and live tweeting via @CARMA Tweets and/or @alanchumley…keep an eye on @shonali’s #measurepr hashtag:. Communication Measurement on a Shoestring Budget. Sunday, Oct. 17: 8am-12pm. In this interactive workshop, you will explore:. Global 100 largest...
Places & Spaces | PRincipal of PRooph
https://alanchumley.wordpress.com/places-spaces
CARMA’s LinkedIn Group. CARMA’s Facebook Page. Alan Chumley on LinkedIn. Alan Chumley on Twitter. Alan Chumley’s Measurement Bookmarks on del.icio.us. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Notify me of new comments via email.
Social Media Analytics Report Coming | PRincipal of PRooph
https://alanchumley.wordpress.com/2009/12/14/social-media-analytics-report-coming
Measurement Misstep of the Year Award. Metric Formerly Known as AVE →. Social Media Analytics Report Coming. December 14, 2009. So glad there are so many very smart social media measurement types out there (I consider myself at best a fast follower not a thought leader in the SocMed measurement space). Case in point: two of the many though leaders out there, Jeremiah Owyang, formerly of Forester, now a partner with the Altimetre Group. And John Lovett from Web Metrics Demystified. Enter your comment here.
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Marketing Regressions
Evaluating Advertising, Public Relations and Trade Show Marketing. November 27, 2006. Ogilvy and Mather: One Agency Indivisible. Ogilvy and Mather: One Agency Indivisible. Is one of David Ogilvy's famous tid-bits that you pick-up early at O&M. I always loved the feeling, wherever I might appear in the world, of the long-hallways culture he established. Trumpeter Swans. People with brains. Now it seems the brand name is changing. I really couldn't believe my eyes reading this article. November 22, 2006.
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