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Missing the Mark: Global Content Survey of Brand Marketers and Their B2B Audiences | Missing the Mark

Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences. Debunking the Myths of Generational Content Marketing. After surveying content marketers and business professionals about their preferences, we decided to go a little deeper into what different generations and experience levels look for in their content. Developed in association with. Read the survey results. A shareable slideshow of the salient survey points. Break out the findings.

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Missing the Mark: Global Content Survey of Brand Marketers and Their B2B Audiences | Missing the Mark | missingthemark.ads.economist.com Reviews

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Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences. Debunking the Myths of Generational Content Marketing. After surveying content marketers and business professionals about their preferences, we decided to go a little deeper into what different generations and experience levels look for in their content. Developed in association with. Read the survey results. A shareable slideshow of the salient survey points. Break out the findings.

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Missing the Mark: Global Content Survey of Brand Marketers and Their B2B Audiences | Missing the Mark | missingthemark.ads.economist.com Reviews

https://missingthemark.ads.economist.com

Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences. Debunking the Myths of Generational Content Marketing. After surveying content marketers and business professionals about their preferences, we decided to go a little deeper into what different generations and experience levels look for in their content. Developed in association with. Read the survey results. A shareable slideshow of the salient survey points. Break out the findings.

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missingthemark.ads.economist.com

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Insights | Missing the Mark

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Developed in association with. August 4, 2015. By Christopher Hosford BMA Buzz. July 23, 2015. Content Marketing Budget Growth Comes as Management Embraces Strategy. By Jonathan Crowl Content Standard. July 1, 2015. Brand Marketers And Business Executives Face Off. By Jack Loechner Media Post. January 6, 2015. New year’s resolutions required for content marketers. By Michael Barnett Marketing Week. January 5, 2015. B2B marketers top new year’s resolution should be: Stop marketing! By Steve Cody RepMan.

2

Key Findings | Missing the Mark

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Developed in association with. Global Business Executives are Seeking Substance While Companies are Largely Still Marketing. Global Decision Makers Judge Success of Content on its Distinctiveness While Marketers Judge Success on Sales. Global business executives unimpressed by content when it’s too self-serving. Marketers themselves cite a disconnect between their goals and how they measure success. Executives decidedly old school when it comes to business content. Role of content strategy.

3

About Us | Missing the Mark

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Developed in association with. The survey was conducted with the Economist Intelligence Unit’s Opinion Leaders Panel, made up of more than 100,000 global executives. More than 40% of the business executives surveyed are C-level, representing a wide array of industries, geographies, and company sizes. The Economist Group Content Solutions Unit. In an era of information overload, The Economist Group Content Solutions Unit helps organizations be heard by the world’s most influential people.

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Infographic | Missing the Mark

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Developed in association with. Download Phase 1 Infographic. Download Phase 2 Infographic.

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Presentation: Phase 1 | Missing the Mark

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Developed in association with. Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences.

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5 Specific Examples of What Makes a Feature Pitch Work. Why Funny Is The Future of Business—Featuring Steve Cody. As CMOs Face Confusing Digital Space, Peppercomm Adds New Leader to Cut Through Clutter. Everyone’s Tweeting About Hedge Funds, Except Hedge Funds. Joy is the new black: How execs and companies embrace the funny. Wake Up and Smell the Outcomes. Equality at Work: a Twitter Chat with Fortune on January 28. Motivating employees to embrace change. Pros and Cons of Having Kidney Stones as an Intern.

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Peppercomm

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Strategic Communications and Marketing. Peppercomm helps clients see around the corner so they can push boundaries, mitigate risk, and build business. Peppercomm wins the 2016 Holmes Report Corporate / B2B Agency of the Year. Fortune 100 Best Places to Work for Women 2015. Whirlpool 20/20: A Look Ahead. Are You Meeting Your Audiences' Generational Needs? For every brand we work with, we start by considering how consumers define themselves. Then we look at how your product fits seamlessly into their l...

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Strategic Communications and Marketing. Peppercomm helps clients see around the corner so they can push boundaries, mitigate risk, and build business. Peppercomm wins the 2016 Holmes Report Corporate / B2B Agency of the Year. Fortune 100 Best Places to Work for Women 2015. Whirlpool 20/20: A Look Ahead. Are You Meeting Your Audiences' Generational Needs? For every brand we work with, we start by considering how consumers define themselves. Then we look at how your product fits seamlessly into their l...

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Strategic Communications and Marketing. Peppercomm helps clients see around the corner so they can push boundaries, mitigate risk, and build business. Peppercomm wins the 2016 Holmes Report Corporate / B2B Agency of the Year. Fortune 100 Best Places to Work for Women 2015. Whirlpool 20/20: A Look Ahead. Are You Meeting Your Audiences' Generational Needs? For every brand we work with, we start by considering how consumers define themselves. Then we look at how your product fits seamlessly into their l...

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Strategic Communications and Marketing. Peppercomm helps clients see around the corner so they can push boundaries, mitigate risk, and build business. Peppercomm wins the 2016 Holmes Report Corporate / B2B Agency of the Year. Fortune 100 Best Places to Work for Women 2015. Whirlpool 20/20: A Look Ahead. Are You Meeting Your Audiences' Generational Needs? For every brand we work with, we start by considering how consumers define themselves. Then we look at how your product fits seamlessly into their l...

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Strategic Communications and Marketing. Peppercomm helps clients see around the corner so they can push boundaries, mitigate risk, and build business. Peppercomm wins the 2016 Holmes Report Corporate / B2B Agency of the Year. Fortune 100 Best Places to Work for Women 2015. Whirlpool 20/20: A Look Ahead. Are You Meeting Your Audiences' Generational Needs? For every brand we work with, we start by considering how consumers define themselves. Then we look at how your product fits seamlessly into their l...

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The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, December 28, 2014. Our Most Popular Posts - 2014 Edition. This will be my last post of 2014, and I want to thank everyone who has spent some of his or her valuable time reading this blog. I hope that you have found the content here to be both thought-provoking and useful. Some respected...

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Z sieci | Marketing B2B

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Content marketing, generowanie leadów, marketing automation. O blogu i O mnie. Konferencje i szkolenia B2B. Raporty, badania i publikacje, czyli wiadomości (luźno) powiązane z zagadnieniem komunikacji marketingowej B2B:. Fenomenalne wyniki badań The Economist (musicie oba przeczytać! Pokazujące rozdźwięk pomiędzy tym, czego osoby podejmujące decyzje zakupowe B2B oczekują, a na czym skupiają się marketerzy B2B. The Economist Thought leadership disrupted. Oraz Raport IAB: Zjawisko blokowania reklam. 60 pro...

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missingthemark.ads.economist.com

Missing the Mark: Global Content Survey of Brand Marketers and Their B2B Audiences | Missing the Mark

Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences. Debunking the Myths of Generational Content Marketing. After surveying content marketers and business professionals about their preferences, we decided to go a little deeper into what different generations and experience levels look for in their content. Developed in association with. Read the survey results. A shareable slideshow of the salient survey points. Break out the findings.

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