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MSW Research Blog » Doug Crang
http://blog.mswarsresearch.com/author/dcrang
Not All Communications Research Suppliers are Created Equal. July 5th, 2016. In the world of commerce the assumption of equality between competing offerings can be a grave mistake. How much of a difference can this make in terms of financials? Please contact your MSW ARS representative for more information on how our communications research services and consulting can help improve your brand’s advertising communication and contribute to growing topline sales. August 31st, 2015. In Part I of this blog ser...
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MSW Research Blog » Advertising Tracking
http://blog.mswarsresearch.com/tag/advertising-tracking
Posts Tagged ‘Advertising Tracking’. What is the Return on Your Tracking Investment? August 14th, 2012. Because the dynamics of the marketplace are always changing, tracking is the best way to provide the necessary intelligence on current marketing position. Tracking enables marketers to structure future actions so that each brand’s potential is reached. 8211; The mix of competitive marketing communications can confuse consumers and blur the message they receive. First and foremost you need to understand...
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MSW Research Blog » Brands lament mobile measurement, but options abound.
http://blog.mswarsresearch.com/brands-lament-mobile-measurement-but-options-abound
Brands lament mobile measurement, but options abound. Brands lament mobile measurement, but options abound. November 29th, 2011. I was reading an article on Mobile Marketer. Recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During the discussion, brand representatives from Coca-Cola, Microsoft, ABC and AOL described their wishes and requirements for measuring a broad spectrum of brand mobile efforts, including apps, ad campaigns, even SMS. While there is no panacea tha...
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MSW Research Blog » Do Your Events Energize Your Brand?
http://blog.mswarsresearch.com/do-your-events-energize-your-brand
Do Your Events Energize Your Brand? Do Your Events Energize Your Brand? August 16th, 2012. While some events may serve as alternative distribution channels for product, the point to most events as part of a marketing program is typically to inject energy into a brand’s current marketing program. Very simply, the event must intensify:. Relevance for past and potential brand users. Differentiation through a linkage with the event. Emotional attachment that makes the brand bigger. Events as marketing progra...
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MSW Research Blog » MASB
http://blog.mswarsresearch.com/category/masb
Archive for the ‘MASB’ Category. When it comes to extending your brand, gaining awareness is less than half the battle. July 26th, 2016. Can the model be successfully applied to those cases? The answer is a resounding yes! However, using the MSW ARS system it is possible to also gather brand preference before launch. When awareness is multiplied by brand preference, the relationship improves with approximately 90% of the variance being explained (correlation of 0.94). The Brand Strength Monitor. Typicall...
katzmarketingsolutions.wordpress.com
Avoid Botching Exposure: No, we still don’t know BDO | Katz Marketing Solutions' Brand Triumphs & Tragedies
https://katzmarketingsolutions.wordpress.com/2015/03/30/avoid-botching-exposure-no-we-still-dont-know-bdo
Katz Marketing Solutions' Brand Triumphs and Tragedies. Marketing Brilliance, Blunders, and Tips for Your Brand. Avoid Botching Exposure: No, we still don’t know BDO. Avoid Botching Exposure: No, we still don’t know BDO. March 30, 2015. March 30, 2015. Sadly, they repeat the strategic vagueness on their website as well (At least the campaign is consistent). To avoid this, take these simple steps:. 2 Determine your advertising goal – Are you trying to attract new users? Make sure you are giving them a per...
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MSW Research Blog » Ad Pre-Testing
http://blog.mswarsresearch.com/tag/ad-pre-testing
Posts Tagged ‘Ad Pre-Testing’. Virtual Pre-testing of Advertising. September 10th, 2012. Consumers have more choices and are bombarded with an unprecedented number of messages from an unprecedented, and growing, variety of touch points. In the wake of an overwhelming stream of information, advertising is challenged to become engaging and demonstrate relevance to a multi-tasking audience on overload. So, what is an advertiser to do to ensure effectiveness given these circumstances? The need for speed.
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MSW Research Blog » Creative is King – Long Live Great Creative!
http://blog.mswarsresearch.com/creative-is-king-long-live-great-creative
Creative is King Long Live Great Creative! Creative is King Long Live Great Creative! December 11th, 2014. Frank Findley Doug Crang. Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we have been highlighting the most effective techniques being broadly adopted. Through the asse...
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