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Digitalis | Digital Media/Marketing | ngover.wordpress.com Reviews

https://ngover.wordpress.com

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1

April | 2011 | Digitalis

https://ngover.wordpress.com/2011/04

Dogs Home Video (Every Home Needs a Harvey). April 4, 2011. This viral commercial features a cute little dog named Harvey who is awaiting adoption at an animal sanctuary. What it advertises is a mystery until you arrive at the very last few frames, so I won’t be a spoiler. You’ll just have to watch it:. The video’s creator, ThinkBox. Besides starring a cute pet, a surefire way to engage an audience, the video also features excellent videography and (did you notice? Home could use a Harvey. Retrieved Apri...

2

Mining Social Media for Purchase Intent | Digitalis

https://ngover.wordpress.com/2011/03/14/mining-social-media-for-purchase-intent

Klout For Business: Measures of Influence. Mining Social Media for Purchase Intent. March 14, 2011. Social Media metrics are most often about looking at brand awareness and trends and sentiment in conversation, less often about linking conversation content to revenue. But ViralHeat. That the company got the idea for generating sales leads by monitoring users setting up their profiles using keywords and phrases like looking to buy a (product name). According to Mashable, Viral Heat’s Human Intent algo...

3

January | 2011 | Digitalis

https://ngover.wordpress.com/2011/01

Been There, Doing That (E-Commerce on Facebook). January 31, 2011. What, me wrong? Wrong on both counts. Not only does Facebook integrate e-commerce, but some companies have already set up shop there. Since Christmas 2009 more than half of the leading 25 online retailers have set up shop on Facebook, according to a Business Week. Article. Among its earliest adopters back in 2009 were 1-800-Flowers. And JC. Penney. And is it expensive? The only cost involved in setting up a virtual storefront on Facebook ...

4

February | 2011 | Digitalis

https://ngover.wordpress.com/2011/02

February 20, 2011. Is it me or is there just something a little unnerving about the phrase sentiment analysis? I am not alone in being unable to decode the real meaning (or attitude) in language 100% of the time. In fact, humans only agree about 79% of the time, according to Marisa Ogneva. Director of social media at Attensity. At the simplest level, Alex Write. Of the New York Times (NYT) explains that algorithms simply categorize statement as positive or negative. He points out that reliable sentim...

5

Parsing Sentiment | Digitalis

https://ngover.wordpress.com/2011/02/20/prioritizing-sentiment

JC Penney’s Ride with the Black Hats. Mining Social Media for Purchase Intent. February 20, 2011. Is it me or is there just something a little unnerving about the phrase sentiment analysis? I am not alone in being unable to decode the real meaning (or attitude) in language 100% of the time. In fact, humans only agree about 79% of the time, according to Marisa Ogneva. Director of social media at Attensity. At the simplest level, Alex Write. Of the New York Times (NYT) explains that algorithms simply categ...

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aallen5.wordpress.com aallen5.wordpress.com

Whoooooo’s Listening? Find Out on HootSuite | One of a Kind in a Full House

https://aallen5.wordpress.com/2011/02/14/whoooooo’s-listening-find-out-on-hootsuite

One of a Kind in a Full House. Simply Digital in a Complex World. ROI, Return on Investment: A Basic yet Illusive Concept in Social Media? Find Out on HootSuite. February 14, 2011. I was introduced to the term HootSuite. Over a year ago in a vlog by Martha Beck. Readings associated with my Web Metrics and Analytics course introduced me to several social media monitoring tools including Addict-o-matic. 2010 Best Social Media Monitoring Tool. States the following in describing HootSuite:. Aimed mainly at p...

aallen5.wordpress.com aallen5.wordpress.com

Tweeting for Dollars | One of a Kind in a Full House

https://aallen5.wordpress.com/2011/02/14/tweeting-for-dollars-2

One of a Kind in a Full House. Simply Digital in a Complex World. Easy, Economical, and Effective Advertising Facebook Ads. Find Out on HootSuite →. February 14, 2011. Ever heard of Twitter? Well, I may be a newcomer to Twitter but the power for potential marketing via Twitter is impressive. Named one of Mashable’s Top Ten Digital Advertising Innovations of 2010. Twitter’s Promoted Tweets is making and creating digital media news. A 22 person marketing pioneer, has a cadre of over 5,000 celebrities avail...

aallen5.wordpress.com aallen5.wordpress.com

February | 2011 | One of a Kind in a Full House

https://aallen5.wordpress.com/2011/02

One of a Kind in a Full House. Simply Digital in a Complex World. Monthly Archives: February 2011. E-Mail Marketing: Blast from the Past or Still Up and Coming? February 21, 2011. Every day I receive emails from companies wanting to sell me something. Often times, those emails are sent via listservs that I signed up for in an attempt to keep up with a company’s latest products and promotions. As often … Continue reading →. ROI, Return on Investment: A Basic yet Illusive Concept in Social Media? Reflectio...

aallen5.wordpress.com aallen5.wordpress.com

May | 2011 | One of a Kind in a Full House

https://aallen5.wordpress.com/2011/05

One of a Kind in a Full House. Simply Digital in a Complex World. Monthly Archives: May 2011. Reflecting on “Stepping Out of My Comfort Zone”: Creating My First Video. May 16, 2011. Check out my video — and some great music and fabric art — at: http:/ www.youtube.com/watch? To access the resources I mention in the video, please visit these links: Bonnie’s Bus Mobile Mammography Program Video Digital Marketing Communications Graduate Certificate Program. Reflections on Web Metrics Just Getting Started.

aallen5.wordpress.com aallen5.wordpress.com

March | 2011 | One of a Kind in a Full House

https://aallen5.wordpress.com/2011/03

One of a Kind in a Full House. Simply Digital in a Complex World. Monthly Archives: March 2011. Reflections on Web Metrics Just Getting Started. March 14, 2011. I conclude my course on Web Metrics this week and our professor, Todd Kelsey, has asked us to offer a course wrap-up including responses to the following questions. As I reflect back on what I have learned over the last … Continue reading →. Loyalty Cards Getting Us to Buy More by Monitoring our Behavior. March 14, 2011. March 5, 2011. As I get m...

aallen5.wordpress.com aallen5.wordpress.com

“ROI,” Return on Investment: A Basic yet Illusive Concept in Social Media? | One of a Kind in a Full House

https://aallen5.wordpress.com/2011/02/21/“roi”-return-on-investment-a-basic-yet-illusive-concept-in-social-media

One of a Kind in a Full House. Simply Digital in a Complex World. Find Out on HootSuite. E-Mail Marketing: Blast from the Past or Still Up and Coming? ROI, Return on Investment: A Basic yet Illusive Concept in Social Media? February 21, 2011. Although it may make common sense, the actual tracking and understanding of ROI for Social Media seems less clear cut. In 2009, Mzinga and Babson Executive Education. Surveyed professionals in a variety of fields to assess their focus on ROI. They found that 86%...

williamsmedia.wordpress.com williamsmedia.wordpress.com

Williams Media Blog | Just another WordPress.com weblog | Page 2

https://williamsmedia.wordpress.com/page/2

Just another WordPress.com weblog. Thanks for dropping by Williams Media Blog! Take a look around and grab the RSS feed. To stay updated. See you around! Latest Entries ». Are location based Apps the future of social marketing? Mdash; Leave a comment. January 31, 2011. Mobile marketing is gaining momentum in the advertising world. According to the Mobile Marketing Association. Many companies are beginning to look into combining mobile marketing and social media. Companies like PepsiCo, Tyson and Seventh ...

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Can a Super Bowl Ad turn into a Social Media Campaign? | Williams Media Blog

https://williamsmedia.wordpress.com/2011/02/14/can-a-super-bowl-ad-turn-into-a-social-media-campaign

Just another WordPress.com weblog. Thanks for dropping by Williams Media Blog! Take a look around and grab the RSS feed. To stay updated. See you around! Can a Super Bowl Ad turn into a Social Media Campaign? Mdash; Leave a comment. February 14, 2011. It’s simple, having viewers talking about the commercial with co-workers and friends on Monday or even before the game is over via social media sites. Godinez, 2011). If this many viewers are using the internet while watching TV then why aren’t advertis...

williamsmedia.wordpress.com williamsmedia.wordpress.com

Can Products be Sold on Social Media Websites? | Williams Media Blog

https://williamsmedia.wordpress.com/2011/01/31/can-products-be-sold-on-social-media-websites

Just another WordPress.com weblog. Thanks for dropping by Williams Media Blog! Take a look around and grab the RSS feed. To stay updated. See you around! Can Products be Sold on Social Media Websites? Mdash; 4 Comments. January 31, 2011. Until open graph really takes off, Facebook doesn’t carry the search engine optimization benefit visibility in Google is arguably the most important online factor in digital PR (Stott, 2010). Brands don’t have complete control over their Facebook pages the rules change a...

williamsmedia.wordpress.com williamsmedia.wordpress.com

Has Social Media’s Impact on Culture been Positive? | Williams Media Blog

https://williamsmedia.wordpress.com/2011/03/14/has-social-media’s-impact-on-culture-been-positive

Just another WordPress.com weblog. Thanks for dropping by Williams Media Blog! Take a look around and grab the RSS feed. To stay updated. See you around! Has Social Media’s Impact on Culture been Positive? Mdash; Leave a comment. March 14, 2011. BusinessDictionary.com defines social media as, Primarily internet or cellular phone based applications and tools to share information among people. There is no doubt that social media has had an impact on our culture. Social media sites like Facebook. I believe ...

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Dogs Home Video (Every Home Needs a Harvey). April 4, 2011. This viral commercial features a cute little dog named Harvey who is awaiting adoption at an animal sanctuary. What it advertises is a mystery until you arrive at the very last few frames, so I won’t be a spoiler. You’ll just have to watch it:. The video’s creator, ThinkBox. Besides starring a cute pet, a surefire way to engage an audience, the video also features excellent videography and (did you notice? Home could use a Harvey. Retrieved Apri...

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