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Radio Sales Caffeine

Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Saturday, January 09, 2010. The Choice Seems Clear. Seems like a situation with easy logic: advertisers should spend their marketing dollars with the medium that offers the most audience engagement, right? Well, then someone tell me why Newspapers get 20% of the marketing dollars when they only deliver 8% of time spent between the media and their audience? Shared 2008 research from JP Morgan via their Chart of the Day post:.

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Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Saturday, January 09, 2010. The Choice Seems Clear. Seems like a situation with easy logic: advertisers should spend their marketing dollars with the medium that offers the most audience engagement, right? Well, then someone tell me why Newspapers get 20% of the marketing dollars when they only deliver 8% of time spent between the media and their audience? Shared 2008 research from JP Morgan via their Chart of the Day post:.
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Radio Sales Caffeine | radiocaffeine.blogspot.com Reviews

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Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Saturday, January 09, 2010. The Choice Seems Clear. Seems like a situation with easy logic: advertisers should spend their marketing dollars with the medium that offers the most audience engagement, right? Well, then someone tell me why Newspapers get 20% of the marketing dollars when they only deliver 8% of time spent between the media and their audience? Shared 2008 research from JP Morgan via their Chart of the Day post:.

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1

Radio Sales Caffeine: September 2009

http://radiocaffeine.blogspot.com/2009_09_01_archive.html

Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Monday, September 21, 2009. The Day The Media Died. Posted by Don The Idea Guy. Wednesday, September 16, 2009. Did You Know 4.0. And http:/ shifthappens.wikispaces.com/. Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE, http:/ www.xplane.com/. Posted by Don The Idea Guy. Tuesday, September 15, 2009. From today's Inside Radio:. Measurable results are beginning to matter mor...

2

Radio Sales Caffeine: September 2008

http://radiocaffeine.blogspot.com/2008_09_01_archive.html

Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Wednesday, September 24, 2008. If You MUST Use Banners. At least try and use them more effectively. In his article " The X Factor: Why banners fail. Sean X. Cummings shares some valid theories on why our sidebar 160x600 ads get better click-through rates than the 728x90 located at the top of the page. One of the greatest failings of the banner format is that it is peripheral to the content and not interruptive. The technique won't wo...

3

Radio Sales Caffeine: May 2009

http://radiocaffeine.blogspot.com/2009_05_01_archive.html

Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Sunday, May 31, 2009. Heard of a new book today called "Dot Boom" about how to created meaningful online messages that engage the Boomer generation. I visited the book's website ( http:/ www.dotboombook.com/. And watched a 45-minute presentation by co-author David Weigelt. Definitely worthwhile. My favorite bit was a quote he used from Albert Einstein:. Not all that can be counted counts and not all that counts can be counted.".

4

Radio Sales Caffeine: December 2008

http://radiocaffeine.blogspot.com/2008_12_01_archive.html

Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Monday, December 22, 2008. 1 Billion in Sales. No Advertising Required. Good article from AdWeek. Covering some of the reasons why Zappo's didn't need traditional advertising to create a company with $1 Billion (with a "B") dollars a year in sales. Some insight from Zappos CEO Tony Hsieh. There will be less reliance on advertising for a long-term, enduring brand. Word of mouth is so effective right now.". If you go to twitter.zap...

5

Radio Sales Caffeine: January 2010

http://radiocaffeine.blogspot.com/2010_01_01_archive.html

Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Saturday, January 09, 2010. The Choice Seems Clear. Seems like a situation with easy logic: advertisers should spend their marketing dollars with the medium that offers the most audience engagement, right? Well, then someone tell me why Newspapers get 20% of the marketing dollars when they only deliver 8% of time spent between the media and their audience? Shared 2008 research from JP Morgan via their Chart of the Day post:.

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ilovetosellweb.blogspot.com ilovetosellweb.blogspot.com

I want to be an Online Guru!: June 2008

http://ilovetosellweb.blogspot.com/2008_06_01_archive.html

Opportunities - What can I sell online? Here is just a brief rundown of some of the online opportunities you can present to your clients. Remember, come up with a custom solution, don't just pitch impressions! Banner Advertisement on TW.com; CP.com or TheBag.com (Niche Audiences adds value). Targeted by community on TW.com. Targeted by section on CP.com. Rich Media (like a post-it note). Niche websites - we can capture the data when people register to offer back to the client - this is very valueable!

ilovetosellweb.blogspot.com ilovetosellweb.blogspot.com

I want to be an Online Guru!: July 2008

http://ilovetosellweb.blogspot.com/2008_07_01_archive.html

Convincing Clients to Buy Web Video. Even in 2008, Web Video can be scary for clients looking to place ads. Your arsenal of facts supporting a Web-video buy is expanding. Published: July 29, 2008. Convincing clients to use online video involves three key elements: sharing key facts, making specific recommendations and backing all initial video efforts with a strong research effort. Clients are aware of online video, but they generally don't realize the growth, scale or performance facts. 2 Customize the ...

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I want to be an Online Guru!: September 2008

http://ilovetosellweb.blogspot.com/2008_09_01_archive.html

Consumers Pick Up Clip of Coupons. Last year was the first time in 15 years that coupon redemptions didn't decline, research shows. Individual companies have mixed reports on coupon usage, but a broad Unilever NV study in the U.S. found that in the first quarter, the percentage of goods sold via coupon rose from a year earlier. Read More. 4 mistakes that will kill sales. Don't kill them.learn to avoid these pitfalls. 46% of online consumers take action after viewing local ads. Local Newspaper Site: 46%.

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I want to be an Online Guru!: November 2008

http://ilovetosellweb.blogspot.com/2008_11_01_archive.html

Online Shopping Update: E-Commerce on the Rise. A figure that is 4% less than the national average, and 18.2% have made twelve or more online purchases in the past year, a figure that is 13% below the national average. As the outlook for the holiday retail season is expected to be bleak for 2008, analysis from The Media Audit E-Commerce Report suggests that the best place to find potential big spenders this season is online. Labels: common objections series. While you might not be setting up your own soc...

ilovetosellweb.blogspot.com ilovetosellweb.blogspot.com

I want to be an Online Guru!: May 2008

http://ilovetosellweb.blogspot.com/2008_05_01_archive.html

Newspaper readers continue to go online. Data for newspaper-based Web sites for April 2008 - Newspapers still going strong! Labels: statistics; newspapers. Come up with customized solutions for your clients.don't sell just on CPM! Why Web Sites And Online Marketing Suck. The Online Advertising Conundrum - More Metrics, Less Meaning." The basic gist was this: because marketers were demanding metrics (i.e. impressions,. Frazier: "Mr. Kaushik employed the word 'sucks' frequently when he talked about the...

ilovetosellweb.blogspot.com ilovetosellweb.blogspot.com

I want to be an Online Guru!: August 2008

http://ilovetosellweb.blogspot.com/2008_08_01_archive.html

Digital Spec Library - it's finally here! Click here to see example ads to show your clients. We should know this to advise our customers! 10 Things Customers want on a small-business website. For clients; creativity;. Consumers Cut Spending Amid Inflation, Go to Web for Deals! View chart of the categories in which consumers are trying to save money.). According to the report:. 42% of respondents indicated retail shopping as the primary category in which they are reducing spend. Even with concern about a...

ilovetosellweb.blogspot.com ilovetosellweb.blogspot.com

I want to be an Online Guru!: 2009 is our year for local online media

http://ilovetosellweb.blogspot.com/2009/01/2009-is-our-year-for-local-online-media.html

2009 is our year for local online media. If I hear one more person say.I'm going to package it with "online" or I'm going to sell "online".I'm going to scream. Well not really, I'm actually happy of course that our sales force is selling "online" and is very excited about it. But what. Are we selling online? So whether it is:. Or hopefully a customized solution that incorporates many different facets; we need to remember this."Online" is another media where the same rules apply. 1 Get the right message.

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I want to be an Online Guru!: What would a professional do...

http://ilovetosellweb.blogspot.com/2009/01/what-would-professional-do.html

What would a professional do. I received this and wanted to make sure we had it to look it in the future to remind us what we are better at. What would a professional do? Every day, you do a hundred or a thousand jobs, some of which are occasionally handled by specialists. You make a sales call or give a presentation or answer the phone. you design a slide or create a simple spreadsheet. You get the idea. I think there are four valid ways the think your way out of this situation:. The second is a smart o...

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I want to be an Online Guru!: April 2008

http://ilovetosellweb.blogspot.com/2008_04_01_archive.html

Our time is valuable! You are busy, I'm busy! We hate emails.and we're sick of them. I'm going to candidly update you on online sales news; opportunities; challenges etc. through an online medium .a blog. You are not mandated to follow this blog, it is simply an opportunity for you to look at what's happening in the news; most information you will be able to take to your clients. I can guarantee you though, read a few minutes a day. Subscribe to: Posts (Atom). I want to be an Online Guru!

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I want to be an Online Guru!: This sounds like a good idea...oh wait we're already doing this one!

http://ilovetosellweb.blogspot.com/2009/01/this-sounds-like-good-ideaoh-wait-were.html

This sounds like a good idea.oh wait we're already doing this one! Local is where it's at; create a local email newsletter. You're doing it for yourself - it's not branded for your clients. The Godin's article is recommending business people do this for themselves. Offering neighborhood email news templates that can be customized to appear they originated with the client (vs. originating from TWN) is more to the point of the story. Thursday, February 05, 2009. Subscribe to: Post Comments (Atom).

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Radio Sales Caffeine

Highly caffeinated 'beans' of ideas for brewing up Radio/Web solutions. Saturday, January 09, 2010. The Choice Seems Clear. Seems like a situation with easy logic: advertisers should spend their marketing dollars with the medium that offers the most audience engagement, right? Well, then someone tell me why Newspapers get 20% of the marketing dollars when they only deliver 8% of time spent between the media and their audience? Shared 2008 research from JP Morgan via their Chart of the Day post:.

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