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Business, technology and economics

Observations on Business, Technology and Economics

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Fresh Thought Factory

Richard Blundell

280 Nott●●●●●●●●ustralia

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Business, technology and economics | richardblundell.net Reviews
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Observations on Business, Technology and Economics
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1 Business
2 Technology
3 Economics
4 economic growth from technology
5 technology change on business
6 how business reacts to technology
7 business opportunities from technology
8 business case studies
9 Richard Blundell PwC
10 Richard Blundell KPMG
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Business, technology and economics | richardblundell.net Reviews

https://richardblundell.net

Observations on Business, Technology and Economics

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1

Failing to personalise engagement is putting retail brands at risk | Business, Technology & Economics

http://richardblundell.net/2015/06/dumb-personalisation

Subscribe to my feed. Failing to personalise engagement is putting retail brands at risk. Personalised engagement is believed to be the winning formula for consumer brands. If you believe a PwC/Strategy& study I saw yesterday, then personalised engagement will generate 20% more revenue from existing customers. However the world moves on and many retailers are falling behind consumer expectations about what is and isn’t personalised. Consumers expect brands they have some relationship with to know them.

2

richardblundell.net | My Bookshelf

http://richardblundell.net/bookshelf

Subscribe to my feed. These are the publications that I’ve recently read, listened to or used. Byron Sharp – How Brands Grow. The tagline sums it up – ‘what marketers don’t know’. The many myths that marketers propagate are unpicked through data and most are disproved. These are the real rules of rules of marketing. Nial Fergusson – The Great Degeneration. Browse Kindle and Paperback on Amazon. Richard Branson – Like A Virgin: Secrets They Won’t Teach You At Business School. About running small businesses.

3

The digital tide is turns in favour of physical Books and Music | Business, Technology & Economics

http://richardblundell.net/2015/01/books-music-turn-the-tide

Subscribe to my feed. How the digital tide is turning in favour of Books and Music retailers. We’ve all noticed the havoc that digital change has inflicted on to books, music and video retailing over the last decade. First we switched from buying books, CDs and DVDs in store to online. Because it was cheaper and more convenient. Then many of us stopped buying physical books, music and video altogether, switching to downloading digital files. To sit in our digital libraries. The latest data from the UK sh...

4

Markets | richardblundell.net

http://richardblundell.net/category/economics/markets

Subscribe to my feed. Will the market price of data insight fall? The supply-demand economics of personal data. The commercial successes of the information era are those companies like Google and Facebook who have managed to monetise consumer’s personal. How the Mining boom is suffocating Australian industry. The economic boom in Mining and Natural Resources is carrying Australia through the global financial crisis without the pain that other countries are. What is Facebook really worth?

5

Business | richardblundell.net

http://richardblundell.net/category/business

Subscribe to my feed. The Demise of Branded Products, Rise of Branded Experiences. Brands need to be more than a product, they need to invoke an emotional connection. That means connecting them to pleasant and memorable experiences. Loyalty 2.0 – why we can move on from cards and points. When I ask most people what they think of Customer Loyalty Programs, most immediately jump to talking about cards in wallets and collecting or spending. Failing to personalise engagement is putting retail brands at risk.

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