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http://blog.mopro.com/blog/post/dont-believe-these-social-media-myths-dont-even-think-about-it

Don’t Believe These Social Media Myths (Don’t Even Think About It). Social media ,. MYTH #1: If you build it, they will come. MYTH #2: You need to be on every platform to be relevant. MYTH #3: The more content you share, the better. MYTH #4: You’re on social media to sell, sell, sell. MYTH #5: It’s all about the number of followers you have. Don’t try to be everything to everyone — stick to posting about what you know best and share information potential customers will benefit from.

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http://blog.mopro.com/blog/post/5-branding-essentials-for-an-online-presence-worth-remembering

5 Branding Essentials for an Online Presence Worth Remembering. 1 Decide what makes you different. 2 Establish an image. 3 Establish a voice. A huge part of what makes your brand unique is its voice — i.e., what/who you sound like when you communicate. The personality of your brand should influence the voice you use every time you write. Why? 5 Expand your presence. Once you nail down the details of your branding, the next step is to get it in front of people. Start with a solid foundation by having ...

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http://blog.mopro.com/blog/post/5-blogging-best-practices

5 Blogging Best Practices. 1 Update your blog regularly. 2 Show your expertise. Deciding what to write a blog post about can be intimidating, but it’s actually really simple: Write about what you know. You are an expert on what you do, so prove that with the content you create. Take on an authoritative voice and creatively share information related to your industry that your customers shouldn’t be living without. 3 Give your posts a heaping dose of personality. 4 Engage with your readers. So you’ve...

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http://blog.mopro.com/blog/post/5-ways-to-refocus-your-social-media-strategy-for-2017

5 Ways to Refocus Your Social Media Strategy for 2017. If your social media was a little neglected in the craziness of the holidays, it’s OK. Now is the time to get organized. Start by developing a content calendar for the year to keep your posts consistent. If you haven’t already invested in a social media management tool that lets you schedule posts in advance, do it. This not only saves you time but keeps your posting frequency in check too. 2 Rethink your platforms. 3 Clean up your profiles. Putting ...

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http://blog.mopro.com/blog/post/how-to-encourage-quality-customer-feedback-on-social-media

How to Encourage Quality Customer Feedback on Social Media. 1 Create a community that encourages feedback. 2 Throw out questions to your followers. 3 Ask for feedback from individuals. 4 Develop a poll. A great way to get straightforward feedback from followers is with a poll. They’re effective because they couldn’t make engaging any easier — people are able to share their opinion with a single click. Twitter has a built-in feature that allows you to develop a poll and share it ...5 Monitor your mentions.

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http://blog.mopro.com/blog/post/hd-video-takes-your-site-to-the-next-level-heres-how

HD video takes your site to the next level. Here’s how. Studies show that one minute of video is equivalent to 1.8 million words. 1 Search engines dig videos. 2 Videos tell your story. Video is the best at telling stories, and your site is where you should tell your customers who you are and what you can do for them. Written copy and photos just can’t compete with video when it comes to communicating directly with your customers and making an emotional connection. 3 Videos sell your product. We consumers...

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http://blog.mopro.com/blog/post/7-ways-to-connect-with-a-wider-audience-on-social-media

7 Ways to Connect With a Wider Audience on Social Media. Social media is where people connect and the more connections you make, the better. But it takes effort to grow your network. And expanding your circle should always be on your list of social media to-do’s. Whether you want more fans or to reach a new group of people with your message, here are seven ways to maximize your audience on social media. 1 Include photos and videos in your posts. 2 Use those hashtags. 3 Work in some calls-to-action. If al...

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http://blog.mopro.com/blog/post/blogging-tip-how-to-write-headlines-your-readers-cant-resist

Blogging Tip: How to Write Headlines Your Readers Can’t Resist. Headlines. Here’s how to write ones that resonate and make your readers want to keep on reading. Your headlines need to be creative, but they definitely shouldn’t be ambiguous. After reading your headline, people should know what your post is about and the benefit they’ll get from reading it. For example, what’s the benefit of reading How to Make a Winning First Impression Online. Impressing people with your online presence! It’s not e...

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http://blog.mopro.com/blog/post/social-media-guide-to-the-holidays-how-to-delight--engage-your-followers-this-season

Social Media Guide to the Holidays: How to Delight and Engage Your Followers This Season. The best holiday advice ever? Plan ahead. There’s no such thing as too early when it comes to getting ahead of the holiday curve. If you’re going to have special offers/giveaways, work out the details ASAP. Then decide how you’re going to spread the word via social media and schedule your posts in advance — that way when the craziness sets in, you’re freed up. Get some buzz going about your holiday offers. When it c...

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http://blog.mopro.com/blog/post/how-to-make-a-winning-first-impression-online

How to Make a Winning First Impression Online. 1 Know who you’re trying to impress. It’s hard to make a good impression on someone when you know zero about them. So the first step for making a great first impression: know who you’re impressing. Start by asking yourself some questions about your target audience: Who are they? What do they want from you? How do they communicate? What are their expectations? Once you know what’s important to your audience, you’ll know what it takes to wow them. Helping busi...