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Mobile and multiplatform engagement rock - The Medill IMC Spiegel Research Center
http://www.spiegel.medill.northwestern.edu/news/mobile-and-multiplatform-engagement-rock.html
Mobile and multiplatform engagement rock. According to a study from Eventbrite. One in five millennials attended a music festival within the previous year. Remote participation is also increasingly important. In fact, one out of every four posts about music festival came from remote participation via live streams or other platforms, and 70 percent of people viewed music festivals remotely said that they were more likely to attend a future live event. In the digital era, reaching millennial customers is n...
Become a Sponsor - The Medill IMC Spiegel Research Center
http://www.spiegel.medill.northwestern.edu/become-a-sponsor
We aim to have our work create impact. We do so by understanding the types of engagement that are delivering results, and then by delivering solutions companies face about the “right” way to engage with their customers. This approach is fact based, and data driven. To help accomplish this goal, we are always seeking sponsors who share our ideals and are interested in supporting our work. 160;to discuss opportunities. The levels of financial support vary based upon the nature, size and type of support.
The future of media industry metrics - The Medill IMC Spiegel Research Center
http://www.spiegel.medill.northwestern.edu/news/intx.html
The future of media industry metrics. Spiegel Research Center’s Executive Director Tom Collinger spoke recently at the Internet and Television Expo (INTX). He served on a panel with with Rich Cusick, General Manager from Gracenote, Howard Shimmel SVP from Turner Broadcasting System and Ben Tatta President of Sales from Cablevision Systems. Collinger shared Spiegel Research Center’s insights on the future of media industry analytics. Today, thanks to social media posts, views, reviews, complaints, and man...
Publications & Presentations - The Medill IMC Spiegel Research Center
http://www.spiegel.medill.northwestern.edu/publications-presentations
Full papers available upon request. Maslowska, E., Malthouse, E. C., and Collinger, T. (2016). The Customer Engagement Ecosystem. Journal of Marketing Management. 32:5-6, 469-501 [ Abstract. Calder, B., Malthouse, E. C., and Maslowska, E. (2016). Brand Marketing, Big Data and Social Innovation as Future Research Directions for Engagement. Journal of Marketing Management. 32:5-6, 579-585 [ Abstract. Journal of Advertising Research. 56 (1). [Abstract]. Computers in Human Behavior,. 31, 28-41. [Abstract].
Just the right amount of consumer engagement - The Medill IMC Spiegel Research Center
http://www.spiegel.medill.northwestern.edu/news/just-the-right-amount-of-engagement.html
Just the right amount of consumer engagement. In June, Medill’s graduate IMC students traveled to New York City to meet with various CPG brands, agencies and technology companies. When the IMC students visited Colgate Palmolive’s IMC team they asked Colgate a question: “What is the right amount to ask consumers to do? Will we ask too much that leads to their reluctance? Published an article in 2012 suggesting that marketers keep marketing messages as simple as possible to avoid overwhelming consumers....
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Request Information - Medill - Northwestern University
http://www.medill.northwestern.edu/admissions/request-information
MEDILL SCHOOL OF JOURNALISM, MEDIA,. Please contact Northwestern University's Office of Undergraduate Admissions. 160;to request information about applying to Medill's undergraduate journalism (BSJ) program. Complete the information-request form. Complete the information-request form. Quick Facts and FAQs. Ward Belford Program Assistant, Graduate Admissions and Financial Aid. Julie Collins Associate Director, Graduate Admissions and Financial Aid. Evanston, IL 60208-2101. Media and Brand Assets.
Apply to Medill - Medill - Northwestern University
http://www.medill.northwestern.edu/admissions/apply
MEDILL SCHOOL OF JOURNALISM, MEDIA,. Medill attracts a diverse and highly accomplished applicant pool representing a wide range of academic and life experiences. Candidates with outstanding scholastic achievement, excellent communication skills, curiosity, adaptability and willingness to learn are encouraged to apply. QUICK FACTS AND FAQS. Northwestern University's Office of Undergraduate Admissions. Is the source for information about applying to Medill's BSJ program. November 1 - Early Decision. Gradua...
Medill Magazine - Medill - Northwestern University
http://www.medill.northwestern.edu/medill-magazine
MEDILL SCHOOL OF JOURNALISM, MEDIA,. Medill Magazine Issue 93. Medill Magazine Issue 92. Medill Magazine Issue 91. Medill Magazine Issue 90. Medill Magazine Issue 89. Medill Magazine Issue 88. Medill Magazine Issue 87. Medill Magazine Issue 86. Medill Magazine Issue 85. Medill Magazine Issue 84. Medill Magazine Issue 83. Medill Magazine Issue 82. Medill School of Journalism, Media, Integrated Marketing Communications. Evanston, IL 60208-2101. Media and Brand Assets.
McCormick National Security Journalism Scholarships awarded - Medill - Northwestern University
http://www.medill.northwestern.edu/experience/news/2015/spring/mccormick-national-security-journalism-scholarships-awarded.html
MEDILL SCHOOL OF JOURNALISM, MEDIA,. McCormick National Security Journalism Scholarships awarded. June 30, 2015. Medill has named eight McCormick National Security Journalism Scholarship recipients to participate in an innovative 11-week reporting program in fall 2015, based out of Medill’s Washington news bureau. The reporting team will be supervised by Josh Meyer. Director of education and outreach for the Medill National Security Journalism Initiative. This year’s effort will be the sixth in w...
Andrew Stroth talks representing Dwyane Wade, Michael Vick, Donovan McNabb - Medill - Northwestern University
http://www.medill.northwestern.edu/experience/news/2015/spring/andrew-stroth-talks-representing-dwyane-wade,-michael-vick,-donovan-mcnabb-.html
MEDILL SCHOOL OF JOURNALISM, MEDIA,. Andrew Stroth talks representing Dwyane Wade, Michael Vick, Donovan McNabb. By Clare Ling (BSJ18) on May 18, 2015. Andrew Stroth is perhaps best known in the sports marketing industry for negotiating an endorsement deal with Nike for NFL quarterback Michael Vick, after the brand had dropped the athlete for federal dog fighting charges. . However, Stroth wasn’t always in sports marketing. He started off working in client services for Leo Burnett, and left th...Since t...
Financial Aid - Medill - Northwestern University
http://www.medill.northwestern.edu/admissions/financial-aid
MEDILL SCHOOL OF JOURNALISM, MEDIA,. Medill is committed to enrolling the most qualified students regardless of their ability to pay. Medill's graduate program awards $3 million in institutional grants and donor-sponsored scholarship assistance to incoming students each year. The University also awards financial aid in the form of loans and work-study opportunities. In combination, these resources enable Medill to support a student's entire calculated need. Master of Science in Journalism. Room and board...
Graduate Journalism - Medill - Northwestern University
http://www.medill.northwestern.edu/msj
MEDILL SCHOOL OF JOURNALISM, MEDIA,. Preparing the next generation of journalists for the best jobs and leadership in media. QUICK FACTS AND FAQS. Medill’s one-year graduate journalism program gives students unique opportunities and experiences that prepare them to launch careers in media. Graduate Journalism Storytelling Methods. Magazine Reporting and Writing. News Reporting and Writing. Video Reporting and Broadcast. Business, Money and Markets. Health, Environment and Science. If you’re excited about...
Integrated Marketing Communications - Medill - Northwestern University
http://www.medill.northwestern.edu/imc
MEDILL SCHOOL OF JOURNALISM, MEDIA,. World-class faculty. Top alumni. The leading integrated marketing communications program in the digital age. We’re Medill IMC. Our Story - A Video. Download an IMC viewbook. Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications...
Medill NABJ named Student Chapter of the Year - Medill - Northwestern University
http://www.medill.northwestern.edu/experience/news/2015/summer/medill-nabj-named-student-chapter-of-the-year.html
MEDILL SCHOOL OF JOURNALISM, MEDIA,. Medill NABJ named Student Chapter of the Year. From left) Medill students Jesse Sparks (BSJ17),Thaddeus Tukes (BSJ16), Christen Johnson (BSJ16), Sierra Boone (BSJ17) and Jillian Sellers (BSJ16) leaders of Northwestern's National Association of Black Journalist chapter after winning Student Chapter of the Year honors at the national NABJ convention in Minneapolis. By Beth Moellers on August 10, 2015. 8220;We are very proud of this incredible recognition for our NABJ st...
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Gerhard Merz
Bildrechte: SPD-Fraktion im Hessischen Landtag, Petra Tursky-Hartmann. Bildrechte: GE Werbeagentur, Gerd Espanion. Unter dem Titel "Merz hört mit" erscheint diese Kolumne vierzehntägig auch auf der Onlineplattform fuldainfo.de. Merz hört mit DAS GROSSE NEUJAHRSSPECIAL DIE HIGHLIGHTS 2016, TEIL II. Sozial- und integrationspolitischer Ausschuss Anhörung. Hessischer Landtag Wiesbaden - 12.01.2017 14:00. Deutsch lernen allein genügt nicht. Plenum Aktuell - Dezember 2016. Weitere Ausgaben von Plenum Aktuell.
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Home - The Medill IMC Spiegel Research Center
Spiegel research answers: Are 4.5 stars better than 5? New Spiegel research finds optimal star rating to encourage purchase is between 4.2 and 4.5. Just the right amount of consumer engagement. Colgate Palmolive execs balance engaging and overwhelming consumers. Spiegel shares ecosystem model at INTX. Spiegel model represents non-purchase behaviors to better understand purchase. Mobile and multiplatform engagement rock. Summer festivals allow brands to engage millenials across platforms.
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