brettrolfe.com
Strategy | Brett Rolfe
http://brettrolfe.com/category/strategy
Professional, personal and academic musings. And so it is with advertising and the commoditisation of creativity. Of course we can. So perhaps (spoiler alert) advertising isn’t really that creative. Why do we care? Why not continue sticking a couple of failed novelists and wanna-be film makers into the darkest corner of the office, chain them to Macs, and carry on churning out ‘creative’ work? So it’s time to unshackle creativity. To let loose the beast, and consequences be damned. But not quite,...To un...
thezeitgeists.blogspot.com
The Zeitgeists: January 2009
http://thezeitgeists.blogspot.com/2009_01_01_archive.html
The general intellectual, moral and cultural climates of an age. in short - a mash-up of random musings from a marketing, media, design, digital and tech lover. Friday, 30 January 2009. We want YOU - join the Australian WOMM! And no, I'm not talking about word-of-mouth marketing. I'm talking about the Australian women in online marketing movement ( WOMM. As part of the weekly social media club breakfasts. Katie Harris of Zebra Bites. Kate Richardson of Stickywood. Kate Tribe of Tribe Research. So perhaps...
gladwell.typepad.com
gladwell.com: Teachers and Quarterbacks
http://gladwell.typepad.com/gladwellcom/2008/12/teachers-and-quarterbacks.html
Laquo; Outliers update. Brooks on Outliers ». My latest New Yorker piece, Most Likely to Succeed. A couple of additional thoughts. 0160;What makes an idea thought-provoking, to my mind, is the extent to which we are forced to make an effort to assimilate apparently contradictory or at least antagonistic notions. Roger Martin, the dean of the Rotman School of Management at the University of Toronto, has a wonderful book out on this very idea (The Opposable Mind). 0160; (Think Matt Cassells rather remarkab...
personalizemedia.com
The Future of Social Media Entertainment | PERSONALIZE MEDIA
http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides
Media Made Personal – Augmented locative stories, experiential transmedia games, collaborative social TV. ARGs in Virtual Worlds. Corporations & Virtual Worlds. Personalized Service Environments – A 2003 Future. 2005 The Time Slicer. 2006 Ghosts of Milson’s Island. 2006 The Curse of AFTRS. 2006 The Italian Connection. 2007 The Couran Cove Enigma. 2007 The Zanchetta Brothers. 2008 The Old Forest. Multiplatform Movie Intention & Biz Model Randomizer. Social Multi Platform TV Brief O’Matic. Who was winging ...
SOCIAL ENGAGEMENT