gridmediallc.com
B or not 2B--A Business Media Blog
http://www.gridmediallc.com/bornot2b.html
B or not 2B- A Business Media Blog. Thinking about business-to-business (b2b) media and media in general. With random thoughts on technology, writing and publishing. Friday, February 29, 2008. Niche Media and the Beginner's Mind. I spent the early part of this week at the Niche Magazine Conference. In Austin, TX, where I had the opportunity to contemplate both the state of b2b media and our nation's election process up close. I don't know about you, but my first jobs in b2b media were with small companie...
larryclayman.wordpress.com
Notes from a 21st Century "Mad" Man | Ideas on marketing, media, music, pop culture and more. | Page 2
https://larryclayman.wordpress.com/page/2
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. Newer posts →. Why Is Branding Really Important and What Am I Really Getting For It? This is a question that we hear all the time. The clamber for the answer to that question has gotten louder and louder as the web has become a greater and greater force? What does all of this mean for your brand? Advertising and marketing work. But for it to work, you can’t run an ad here and online campaign there and exp...Some ra...
larryclayman.wordpress.com
A Sad Day in Cleveland, Ohio | Notes from a 21st Century "Mad" Man
https://larryclayman.wordpress.com/2013/08/14/a-sad-day-in-cleveland-ohio
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. Making a Statement About Gray Hoodies. When is Counter-Messaging Important? A Sad Day in Cleveland, Ohio. Will serve that need. If that is the case, how will the news (whether digital or print) be well served by cutting half of the newsroom? I don’t think so. Now we have the Washington Post being bought by Jeff Bezos (Amazon). That leaves one family owned independent newspaper left from the grand old newspaper ...
larryclayman.wordpress.com
Working Without a Net | Notes from a 21st Century "Mad" Man
https://larryclayman.wordpress.com/2014/06/06/working-without-a-net
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. Working Without a Net. A few weeks ago, some circus performers were injured when the chandelier that was holding them by their hair gave way and sent them crashing to the ground. They were performing without a net which of course made the act that much more daring but working without a net clearly has its drawbacks as they unfortunately discovered. By larryclayman . Leave a Reply Cancel reply. Follow Blog via Email.
larryclayman.wordpress.com
When is Counter-Messaging Important? | Notes from a 21st Century "Mad" Man
https://larryclayman.wordpress.com/2013/11/13/when-is-counter-messaging-important
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. A Sad Day in Cleveland, Ohio. I Just Wrote a Check to Warren Buffett →. When is Counter-Messaging Important? Remember Toyota’s problem of a couple of years ago concerning abrupt acceleration? They took a tremendous hit to their reputation and barb after barb from the competition who challenged them on safety. After they absorbed all of the blows and let the dust settle, their counter message was to institute a ...
larryclayman.wordpress.com
The Compliment Sandwich | Notes from a 21st Century "Mad" Man
https://larryclayman.wordpress.com/2014/05/18/the-compliment-sandwich
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. Working Without a Net →. In practice, it might go something like this. “Hi Judy. I really like your new outfit. That’s weird because I thought they had discontinued that style”OR “That new ad is really eye catching but I was wondering if you really like the logo in that position and what if that dominant color was green instead of blue? By larryclayman . Working Without a Net →. Leave a Reply Cancel reply. Print M...
larryclayman.wordpress.com
Who Is REALLY In Charge of Marketing at Your Company? | Notes from a 21st Century "Mad" Man
https://larryclayman.wordpress.com/2013/07/10/who-is-really-in-charge-of-marketing-at-your-company
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. Don’t Look Now: The Worlds of Media and Technology are Throwing Some Curves that Few of Us Saw Coming. Making a Statement About Gray Hoodies →. Who Is REALLY In Charge of Marketing at Your Company? On the surface, that may sound like a silly question but is it really? We recently changed the name of our almost 60-year old company from Clayman Advertising to Clayman Marketing Communications for the sole purpose of e...
larryclayman.wordpress.com
I Just Wrote a Check to Warren Buffett | Notes from a 21st Century "Mad" Man
https://larryclayman.wordpress.com/2013/12/18/i-just-wrote-a-check-to-warren-buffett
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. When is Counter-Messaging Important? I Just Wrote a Check to Warren Buffett. Warren Buffett is a multi-billionaire. So it took me by surprise when I recently wrote a check to Berkshire Hathaway. Shouldn’t that be the other way around? Shouldn’t Warren be writing me. Once I realized that the answer to that question was Yes! By larryclayman . When is Counter-Messaging Important? Leave a Reply Cancel reply. Enter you...
larryclayman.wordpress.com
Continuation | Notes from a 21st Century "Mad" Man
https://larryclayman.wordpress.com/2014/01/21/continuation
Notes from a 21st Century Mad Man. Ideas on marketing, media, music, pop culture and more. I Just Wrote a Check to Warren Buffett. The Compliment Sandwich →. In the NBA, when a player drives to the basket and gets fouled, he sometimes gets the benefit of the doubt with the understanding that he probably would have made the basket so he gets credit for the basket and gets to go to the foul line. They call this Continuation. At Clayman, we are going through our own Continuation. Entering our 60. By larrycl...
