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The Macro Specialist

The Devil’s in the Big Picture, and the Detail. Macro Specialization. In today’s frenetic communications world the keys to success lie in listening better than anyone else, listening better than anyone else to the right people in the right places at the right times and then in engaging your brand with those people, in the places they chose to spend time – over [.]. The Currencies of Fair Value Exchange. Ten Marketing Imperatives for 2011.

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The Devil’s in the Big Picture, and the Detail. Macro Specialization. In today’s frenetic communications world the keys to success lie in listening better than anyone else, listening better than anyone else to the right people in the right places at the right times and then in engaging your brand with those people, in the places they chose to spend time – over [.]. The Currencies of Fair Value Exchange. Ten Marketing Imperatives for 2011.
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The Macro Specialist | themacrospecialist.com Reviews

https://themacrospecialist.com

The Devil’s in the Big Picture, and the Detail. Macro Specialization. In today’s frenetic communications world the keys to success lie in listening better than anyone else, listening better than anyone else to the right people in the right places at the right times and then in engaging your brand with those people, in the places they chose to spend time – over [.]. The Currencies of Fair Value Exchange. Ten Marketing Imperatives for 2011.

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themacrospecialist.com themacrospecialist.com
1

The Macro Specialist » Extend

http://www.themacrospecialist.com/extend

Great Thinking Begets Greater Thinking. Throughout my career I have been blessed to work with some of the best thinkers and doers in new media. I’m a huge believer that 1 1 = 3; the best ideas only get better with collaborative thinking and insights from alternative experiences. To the right are links to some of my favorite people in the industry. Enjoy, and tell them that Julian sent you . Adam Morgan. Eating the Big Fish the theory of Challenger Brands.

2

The Macro Specialist » Ten Marketing Imperatives for 2011

http://www.themacrospecialist.com/2010/11/10/another-test-post

Ten Marketing Imperatives for 2011. November 10, 2010 - 12:57 am. 1 Become an Enacted Brand. In today’s digital world it has never been easier for a brand to move from the Espoused state to the Enacted state. Espoused brands say ‘go and do this’, treating the consumer as a target to be talked at; Enacted brands say ‘we’ll help you achieve that’, treating the consumer as a partner and participant. 2 Develop Content Driven Marketing Plans. 3 Adopt a Challenger Stance, Even If You Are the Leader. The most s...

3

The Macro Specialist » The Devil’s in the Big Picture, and the Detail

http://www.themacrospecialist.com/2010/11/11/197

The Devil’s in the Big Picture, and the Detail. November 11, 2010 - 5:03 am. In today’s frenetic communications world the keys to success lie in listening better than anyone else, listening better than anyone else to the right people in the right places at the right times and then in engaging your brand with those people, in the places they chose to spend time – over the long haul. It’s not rocket science, but it demands a very unique skill set, one that I term ‘Macro Specialization’. The marketing lands...

4

The Macro Specialist » Blog

http://www.themacrospecialist.com/blog

The Devil’s in the Big Picture, and the Detail. November 11, 2010 - 5:03 am. Macro Specialization. In today’s frenetic communications world the keys to success lie in listening better than anyone else, listening better than anyone else to the right people in the right places at the right times and then in engaging your brand with those people, in the places they chose to spend time – over […]. The Currencies of Fair Value Exchange. November 10, 2010 - 1:00 am. Ten Marketing Imperatives for 2011.

5

The Macro Specialist » Experience

http://www.themacrospecialist.com/experience

History teaches us to Farsee. Accordingly, I update Facebook/The Macro Specialist many times per week with interesting articles, clips, points of view and links. 8216;Like’ me please, and I’ll gladly return the favor. Some of these are entirely original, some are in response to good or bad thinking that I’ve seen in the media and marketplace and just had to comment on. Some of those articles are listed to the right, feel free to download them. Articles and White Papers by Julian Aldridge.

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The Devil’s in the Big Picture, and the Detail. Macro Specialization. In today’s frenetic communications world the keys to success lie in listening better than anyone else, listening better than anyone else to the right people in the right places at the right times and then in engaging your brand with those people, in the places they chose to spend time – over [.]. The Currencies of Fair Value Exchange. Ten Marketing Imperatives for 2011.

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