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The Online Rule | Football marketing, media and PR.

Football marketing, media and PR.

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The Online Rule | Football marketing, media and PR. | theonlinerule.wordpress.com Reviews

https://theonlinerule.wordpress.com

Football marketing, media and PR.

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Roar of the crowd: Clubs let their fans voices be heard on social media | The Online Rule

https://theonlinerule.wordpress.com/2012/04/17/roar-of-the-crowd-clubs-let-their-fans-voices-be-heard-on-social-media

Football marketing, media and PR. About The Online Rule. April 17, 2012. Roar of the crowd: Clubs let their fans voices be heard on social media. I recently read an article titled ‘ Social Media and Sport – the importance of interacting with, not just talking at fans. 8216; posted by @uksportsnetwork. And one of the key facts I took from the piece was that ‘. In a recent survey by Newcastle United Supporters Trust found that only 3% of fans believed the club listened to them.’. Chelsea make use of the ha...

2

Check in or miss out? The growth of mobile and location-based services in football | The Online Rule

https://theonlinerule.wordpress.com/2012/06/05/check-in-or-miss-out-the-growth-of-mobile-and-location-based-services-in-football

Football marketing, media and PR. About The Online Rule. June 5, 2012. Check in or miss out? The growth of mobile and location-based services in football. Continuing to lead the way in football’s use of digital and social media, Manchester City recently announced their partnership with Foursquare. The location based social network. Fulham also launched their Foursquare profile and through announcements on their website encouraged fans to check in at their final home games at Craven Cottage. The badge had...

3

Manchester City strike it rich with video content | The Online Rule

https://theonlinerule.wordpress.com/2012/04/02/manchester-city-strike-it-rich-with-video-content

Football marketing, media and PR. About The Online Rule. April 2, 2012. Manchester City strike it rich with video content. City have developed a strong social media presence as part of this supporter development and their use of video content demonstrates how clubs can use multimedia to reach and engage fans. Visual content is becoming ever more essential in social media ( as Liverpool have proven recently. A Celine Dion fan. Man City's tunnel cam. As City demonstrate, video content is an opportunity to ...

4

March | 2012 | The Online Rule

https://theonlinerule.wordpress.com/2012/03

Football marketing, media and PR. About The Online Rule. March 23, 2012. Winning with pinning: Liverpool FC adapt their online strategy to consumer demand. I doubt many supporters would forgive the continuing poor run of form just because the club had secured yet further income, but Dalglish was certainly right when he alluded to the strong marketing strategy Liverpool continues to maintain. Nice prize RT @ LFC. Could you design an @ LFC. Twitter background celebrating #1millionreds.

5

Winning with pinning: Liverpool FC adapt their online strategy to consumer demand | The Online Rule

https://theonlinerule.wordpress.com/2012/03/23/who-needs-winning-when-your-fans-are-pinning-liverpool-fc-continue-to-adapt-their-online-strategies

Football marketing, media and PR. About The Online Rule. March 23, 2012. Winning with pinning: Liverpool FC adapt their online strategy to consumer demand. I doubt many supporters would forgive the continuing poor run of form just because the club had secured yet further income, but Dalglish was certainly right when he alluded to the strong marketing strategy Liverpool continues to maintain. Recent social media developments, the introduction of Facebook Timeline and the rise of Pinterest in particular, h...

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Social media and public relations in sport, by Matt Briggs and Scott Goodacre. Southampton appoint colour psychologist to help launch new kit. Arsenal to let fans commentate on game via Twitter. It’s Peri-NOPE for the NHL: why live-streaming apps have been banned at the ice. Twitter’s map of the world shows Premier League reach. Everton’s #WeAreChosen campaign aims for the heart. Snapchat posts ‘Our Story’ during Liverpool and Man Utd match. FA send free FA Cup final tickets into space. Twitter have rele...

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Football marketing, media and PR. About The Online Rule. June 5, 2012. Check in or miss out? The growth of mobile and location-based services in football. Continuing to lead the way in football’s use of digital and social media, Manchester City recently announced their partnership with Foursquare. The location based social network. Fulham also launched their Foursquare profile and through announcements on their website encouraged fans to check in at their final home games at Craven Cottage. April 17, 2012.

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