success.change.org
How Defenders of Wildlife Recruited 411,000 New Supporters in 4 Years — Resources for Success
http://success.change.org/resources/defenders-of-wildlife-sees-158-roi-in-two-years
November 04, 2015. How Defenders of Wildlife Recruited 411,000 New Supporters in 4 Years. November 04, 2015. Mallory A. Russell. Defenders of Wildlife has been fighting the good fight to protect wildlife and wild places since 1947. To fuel that work, they consistently need to raise funds and meet new donors. In just two years, the organization achieved ROI of 158% using Sponsored Campaigns and in four years, it recruited 411,000 new supporters. Download the Defenders of Wildlife's story. November 04, 2015.
success.change.org
Webinar: You've Got Their Email, Now What? — Resources for Success
http://success.change.org/resources/youve-got-their-email-now-what-1
November 08, 2015. Webinar: You've Got Their Email, Now What? November 08, 2015. Mallory A. Russell. What do you get when you mix Change.org and Salsa Labs? A powerful blend of insights and implementation tricks that will help you attract, cultivate, and convert supporters. In this webinar video, you'll learn:. How to cultivate new supporters into advocates/donors. Best practices for segmenting and targeting your audience. Tips for maximizing engagement with your welcome series. Blake Groves, Salsa Labs.
success.change.org
Webinar: When Good Emails Get Blocked- Email Deliverability and Your List — Resources for Success
http://success.change.org/resources/when-good-emails-get-blocked-email-deliverability-and-your-list-1
November 08, 2015. Webinar: When Good Emails Get Blocked- Email Deliverability and Your List. November 08, 2015. Mallory A. Russell. Spam traps. Blacklists. Authentication. Sender reputation. Algorithms. Gmail. Outlook. Metrics and more metrics. It’s exhausting trying to keep up! With ongoing changes in email deliverability, it has become harder and harder to reach your supporters, despite how compelling your content may be. In this video, you'll learn:. Why emails get blocked. Alice has worked in electr...
success.change.org
PETA sees 100% ROI in 90 Days from Online Gifts — Resources for Success
http://success.change.org/resources/2mgab5wyyl7fa32dwdkd2m8255stjv
November 04, 2015. PETA sees 100% ROI in 90 Days from Online Gifts. November 04, 2015. Mallory A. Russell. PETA Germany, the German brand of the world's largest animal rights organization, was an experienced digital recruiter, using email, social, and search to find new donors. Still, it was difficult to meet their fundraising goals until they used petitions to find new supporters and engaged them with a robust welcome email campaign. Download PETA Germany's story. November 04, 2015. Theory of Change Blog.
success.change.org
Guide: 6 Steps to Writing a Great Fundraising Appeal — Resources for Success
http://success.change.org/resources/6-steps-to-writing-a-great-fundraising-appeal
October 22, 2015. Guide: 6 Steps to Writing a Great Fundraising Appeal. October 22, 2015. Mallory A. Russell. We almost always start with the magic word: please. But when it comes to creating a fundraising email that resonates with your audience, there’s more to it than just asking nicely. It is important to know how to connect with your donors and prospects to compel them to get to know the impact of your work, and ideally, support. Download our fundraising appeal how-to guide and learn:. 2016, Change&#...
success.change.org
Webinar: Big Screen Storytelling for Your Biggest Campaign Ever — Resources for Success
http://success.change.org/resources/big-screen-storytelling-for-your-biggest-campaign-ever-1
November 08, 2015. Webinar: Big Screen Storytelling for Your Biggest Campaign Ever. November 08, 2015. Mallory A. Russell. Whether it’s a film, an online campaign, or an email, your story needs to move people to action. Picture Motion, a leading marketing and advocacy firm for issue driven films like. Knows how to harness great stories to change hearts and minds. So we asked them - how can we apply documentary film best practices to fundraising drives, advocacy campaigns and day to day email writing?
success.change.org
Webinar: Engaging Supporters Beyond the Welcome Series — Resources for Success
http://success.change.org/resources/engaging-supporters-beyond-the-welcome-series-1
November 08, 2015. Webinar: Engaging Supporters Beyond the Welcome Series. November 08, 2015. Mallory A. Russell. Supporter acquisition campaigns up and running - check. Welcome email series set-up - check. What’s next? In this webinar video, we’ll take a look at:. Converting and engaging your new supporters during year-end fundraising and beyond. Best practices on how to make your emails pop on mobile. Smart segmentation and personalized messaging. Blake Groves, Salsa Labs. Tammy Ho, Change.org. 2016, C...
success.change.org
Webinar: How to Get People to Take Action Online — Resources for Success
http://success.change.org/resources/how-to-get-people-to-take-action-online-1
November 08, 2015. Webinar: How to Get People to Take Action Online. November 08, 2015. Mallory A. Russell. Looking to build support for your movement and drive people to take action? Change.org and Indiegogo join forces to give you step-by-step best practices in how to build and activate a community for your cause. This video will dive into the specific tactics and tricks organizations have used to move people from observers to action takers to lifetime supporters, including:. Gwen Nguyen, Indiegogo.
success.change.org
Guide: How to Write a Welcome Series that Engages Supporters — Resources for Success
http://success.change.org/resources/how-to-write-a-welcome-series-that-engages-supporters
October 22, 2015. Guide: How to Write a Welcome Series that Engages Supporters. October 22, 2015. Mallory A. Russell. Only 12% of surveyed nonprofits send a new email subscriber welcome series (Source: Online Fundraising Scorecard, Dunham Company). If your organization isn’t sending a strategic welcome series to your new supporters right off the bat, you’re missing out on a huge opportunity to cultivate your future donors and advocates. Download our guide to welcome series email campaigns and learn:.
SOCIAL ENGAGEMENT