canadianuniversitymarketing.blogspot.com
Canadian University Marketing: A.D.D. Brand Messaging
http://canadianuniversitymarketing.blogspot.com/2009/02/add-brand-messaging.html
News Insights Ideas on Gen Y Marketing. Posted by Morgan Coudray. The best advice advertisers will give you is to include no more and no less than one message per ad. Not two. One. Our attention spans have significantly lowered over the years since more and more advertisers compete for our attention. Moreover, we live in a world where Millenials have learnt to multi-task, feed on bits and bytes which leads to significantly shorter attention span (ADD). Express your thoughts in 140 characters or less.
mkf1120.blogspot.com
Marketing Today - Monash University Australia: Marketing Today - 088
http://mkf1120.blogspot.com/2009/04/marketing-today-088.html
Marketing Today - Monash University Australia. Sunday, April 26, 2009. Marketing Today - 088. Marketing Today, Episode 88. From Monash University, Melbourne Australia. Featuring:. This week's marketing news in brief;. The Oyster Report (thanks to Daniel Oyston. A chat with Col on the Couch, about brands and airlines;. Song of the week: Ingrid Michaelson, "You and I", from http:/ music.podshow.com/. Got something to say? Call us on 61 3 9903 1199. Posted by Wags at 11:20 AM. Sac Hermes Pas Cher. At Tuesda...
mkf1120.blogspot.com
Marketing Today - Monash University Australia: Marketing Today - 079
http://mkf1120.blogspot.com/2008/11/marketing-today-079.html
Marketing Today - Monash University Australia. Wednesday, November 05, 2008. Marketing Today - 079. Marketing Today, Episode 79. From Monash University, Melbourne Australia. Features Wags and Col on the couch, discussing:. More feedback from Warwick on Microsoft vs Apple. And Wags' view on the next phase of their campaign;. Amazon's frustration-free packaging;. Song of the week: Ingrid Michaelson, "Be OK", from http:/ music.podshow.com/. Our feedback line is 61 3 9903 1199 - please call us! At Tuesday, D...
kruppyrants.blogspot.com
KRUPPY RANTS: Yeh Yeh Im iOver-Connected -
http://kruppyrants.blogspot.com/2010/03/yeh-yeh-im-iover-connected.html
Sunday, March 28, 2010. Yeh Yeh Im iOver-Connected -. Yeh I work in Social media. And yeh that requires a computer and yeh that means I need to keep on top of things that are constantly evolving. So yeh I am connected to an internet source for much of my waking hours. But boys and girls I am not alone as The Courier Mail. The average Australian internet user invests more than two working days on the net every week. March 28, 2010 at 7:47 PM. March 28, 2010 at 7:57 PM. I gotta say bigger than a Facebook a...
kruppyrants.blogspot.com
KRUPPY RANTS: August 2009
http://kruppyrants.blogspot.com/2009_08_01_archive.html
Thursday, August 27, 2009. MySpace Recharge takes off! In partnership with ANZ and Visa, MySpace has just released their pre-paid recharge card. Which is a very promising step forward for the brand. The card is a great initiative for MySpace which is still to launch the much hyped MySpace Music. No doubt the recharge card will also be a great hit when MySpace users are allowed to purchase their concert tickets and merchandise etc. Wednesday, August 26, 2009. Nielsen not good enough. For as long as I have...
kruppyrants.blogspot.com
KRUPPY RANTS: January 2010
http://kruppyrants.blogspot.com/2010_01_01_archive.html
Tuesday, January 19, 2010. Pants off Subway Flashmob. Here's the latest installment from New York mob pranksters 'Improv everywhere'. Just makes me wonder how much brands are missing out on product placement opportunities as well as branded opportunities as I have mentioned before. Subscribe to: Posts (Atom). Melbourne, Victoria, Australia. Let me know what you think even if you think I have no idea what I'm talking about. You're probably right to be honest. Cheers Kruppy. View my complete profile.
kruppyrants.blogspot.com
KRUPPY RANTS: October 2009
http://kruppyrants.blogspot.com/2009_10_01_archive.html
Wednesday, October 28, 2009. Kasabian's use of social media. Here is a fantastic showing of how some bands are making full use of the potential of social media. This video was undoubtably created for viral pentration. It is a great example of what makes a good viral video. Very simply - an innovative and entertaining idea. Since launching 6 days ago, the video has had nearly 200,000 views. What a great way to to help pick up the sales of their album'West Ryder Pauper Lunatic Asylum'. There was some incre...
kruppyrants.blogspot.com
KRUPPY RANTS: December 2009
http://kruppyrants.blogspot.com/2009_12_01_archive.html
Monday, December 14, 2009. The last 24 hours has been a Titanic disaster for the Toyota brand. Some say any publicity is good publicty but I say getting publically slammed (pun intended) in the media (The Age, Herald Sun, mX etc) cannot do much for one's branding. In a Mumbrealla thread. Micha McDonald creator of the ad (below) defended the 'short film' saying it was not made for TV but I really don't think this is the point dude. Wednesday, December 9, 2009. Are we living in a social media bubble? Not t...
kruppyrants.blogspot.com
KRUPPY RANTS: May 2010
http://kruppyrants.blogspot.com/2010_05_01_archive.html
Sunday, May 16, 2010. A creative video for a great cause. I was sent this link this morning. It is an entry for the Young Lions YouTube Ad contest. And I think it's so good you should see it too. The creator is a young, budding copywriter, Gavin Chimes from Sydney. Have a look and if you think it's worth it pass it on! Subscribe to: Posts (Atom). Melbourne, Victoria, Australia. Let me know what you think even if you think I have no idea what I'm talking about. You're probably right to be honest. ...The O...
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: Happy Holidays and Thank You
http://canadianuniversitymarketing.blogspot.com/2008/12/happy-holidays-and-thank-you_21.html
News Insights Ideas on Gen Y Marketing. Happy Holidays and Thank You. Posted by Morgan Coudray. Tomorrow I'm going back to my hometown to snowboard. I wish you all a merry Christmas and do take valuable time for yourself. On my part, I got some thinking to do for the year ahead. A couple new ideas for this blog are in order. Thanks to everyone for following this blog. You've been great. Really. I found some great pictures of Morzine/Avoriaz on Stubbornella. Sunday, December 21, 2008. By Blog and Web.
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