onlinemediabollox.blogspot.com
Online Media Bollox: November 2008
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Thursday, November 6, 2008. MySpace Music CEO Debuting Tomorrow? MySpace’s very, very long search for someone to run the social network’s new music site is just about over: A person familiar with the situation says the company has just about wrapped up negotiations with Courtney Holt, who heads up digital music at Viacom’s (VIA) MTV. Ross Fadner, mediamemo.allthingsd.com. Subscribe to: Posts (Atom). Brand Republic News Feed.
onlinemediabollox.blogspot.com
Online Media Bollox: September 2008
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Tuesday, September 30, 2008. Forbes Expands Guaranteed Ad Program. Seeking to lure more brand dollars online, Forbes.com is extending its ad guarantee program focusing on brand lift to also include reach and frequency. Mark Walsh, mediapost.com. Friday, September 26, 2008. Humor Replaces Shock: Videos That Advertisers Love. Karl Greenberg, emarketer.com. Tuesday, September 23, 2008. Hulu Launches All Kinds Of Stuff To Keep You Defocused On Joost. Michael Arrington, techcrunch.com. Brand Republic News Feed.
onlinemediabollox.blogspot.com
Online Media Bollox: Scene7 4.0: Rich Media Optimized for Wee Budgets
http://onlinemediabollox.blogspot.com/2008/08/scene7-40-rich-media-optimized-for-wee.html
Friday, August 8, 2008. Scene7 4.0: Rich Media Optimized for Wee Budgets. Sporting updates optimized for start-up ecommerce and multi-channel marketing companies, Scene7 4.0 goes live next month. Scene7 is a hosted rich media platform owned by Adobe. It has been implemented by clients like QVC, Levi Strauss and Co., and Macy's. Subscribe to: Post Comments (Atom). Brand Republic News Feed.
onlinemediabollox.blogspot.com
Online Media Bollox: May 2008
http://onlinemediabollox.blogspot.com/2008_05_01_archive.html
Tuesday, May 20, 2008. Best Practices In Short-Form Video Advertising. The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in both the online video and advertising industries can build upon as we seek to turn the viral video phenomena into a powerful marketing vehicle. But these standards are only a first- and relatively small- step in the right direction towards our shared success. Read the entire article. Outstanding...
cheilusa.blogspot.com
p e r s p e c t i v e: August 2007
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Ideas and trends that shape the marketing world. Tuesday, August 7, 2007. Opening Night at the Movies… at Home? Who doesn’t like going to the local theater every once in a while to take in the latest and greatest movie blockbuster? 31% of US residents have watched VOD, and of those who have not tried video-on-demand, 29% are “very” or “somewhat” interested in utilizing it in the future. Many cable operators are now trying to take advantage of this increased interest and offer ...8220;We’re not inte...
cheilusa.blogspot.com
p e r s p e c t i v e: Cheil has the Heart and Passion for a Great Cause
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Ideas and trends that shape the marketing world. Friday, July 25, 2008. Cheil has the Heart and Passion for a Great Cause. This year, Cheil Worldwide in Irvine, California donated their creative services to help promote awareness for the American Heart Association and their National Go Red Campaign in Orange County, California. In addition to promoting the event,. I have bеen explоring foг a bit foг any high. Quality articlеs or blog posts on this sort. I discoνereԁ јust what I neеded. Cheil Interactive ...
cheilusa.blogspot.com
p e r s p e c t i v e: Making Home Appliance Irresistable
http://cheilusa.blogspot.com/2008/09/making-home-appliance-irresistable.html
Ideas and trends that shape the marketing world. Wednesday, September 24, 2008. Making Home Appliance Irresistable. When reviewing the competitive landscape, we faced the challenge of competing with brands that had a long history and strong brand equity in the appliance world. Our challenge: how do we stand out and reach our consumers in a unique and more targeted way? Full page dishwasher print ad that ran. Nationally (Canada) in various publications. Full page refrigerator print ad that ran. We also wa...
cheilusa.blogspot.com
p e r s p e c t i v e: Gimme! – Basically, we are all Self-Centered
http://cheilusa.blogspot.com/2008/07/gimme-basically-we-are-all-self.html
Ideas and trends that shape the marketing world. Friday, July 25, 2008. 8211; Basically, we are all Self-Centered. John Hallward, President of Ipsos ASI, a leading advertising research firm, presented excerpts from his latest book Gimme! To Cheil staff at the NJ office on April 29. John Hallward is the President of Global Product Management at Ipsos ASI. In his first book, Gimme! The Human Nature of Successful Marketing,. Hallward explores our evolutionary traits to help marketers, brand managers,. It wo...
cheilusa.blogspot.com
p e r s p e c t i v e: CCA wins an OMMA
http://cheilusa.blogspot.com/2008/09/cca-wins-omma.html
Ideas and trends that shape the marketing world. Tuesday, September 23, 2008. CCA wins an OMMA. Johanna and Jeff accepting the award. CCA wins an OMMA for Best Integrated Campaign: Technology. CCA iGroup picked up an OMMA Award September 18th 2008. They won in the category of: Best Integrated Campaign in technology. And were a finalist in the widgets category. Jeffrey Babson (copywriter) and Johanna Rustia (art director) were on hand to collect the award. Congrats to the team:. View my complete profile.
cheilusa.blogspot.com
p e r s p e c t i v e: Taking Social Media on the Road
http://cheilusa.blogspot.com/2008/07/taking-social-media-on-road.html
Ideas and trends that shape the marketing world. Friday, July 25, 2008. Taking Social Media on the Road. Cheil Worldwide and Samsung Nationwide took part in a social media educational program that kicked off. I enlisted the help of C.C. Chapman and Steve Coulson of the Advance Guard who helped me kick off the tour. What is social media? How does it work? How does a brand engage the consumer within the social media space? Where do we start? How can we adapt as marketers and as a brand in this new space?
SOCIAL ENGAGEMENT