together-in-between.blogspot.com

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Sunday, 4 January 2015. The Future of Brand Building is Triangular. This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the shape of events around it. I will argue that everything in the communications world should now take on a triangular. Are brands built by people or built by ideas? It made me...

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Sunday, 4 January 2015. The Future of Brand Building is Triangular. This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the shape of events around it. I will argue that everything in the communications world should now take on a triangular. Are brands built by people or built by ideas? It made me...

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together-in-between | together-in-between.blogspot.com Reviews

https://together-in-between.blogspot.com

Sunday, 4 January 2015. The Future of Brand Building is Triangular. This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the shape of events around it. I will argue that everything in the communications world should now take on a triangular. Are brands built by people or built by ideas? It made me...

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together-in-between.blogspot.com

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together-in-between: October 2011

http://together-in-between.blogspot.com/2011_10_01_archive.html

Sunday, 30 October 2011. Why should currency be common? The more I think about the future of money; the future of rewards; the future of social media and the future of mobile.the more i think that we're talking about just one thing, not four. Last week I saw WIRED's. Which publishes your all your purchasing behaviour in an attempt to harness the idea of social currency and leverage it to encourage others who trust in you to purchase in similar ways. Swipely. Similarly, anyone starting to use an NFC trans...

2

together-in-between: April 2009

http://together-in-between.blogspot.com/2009_04_01_archive.html

Sunday, 12 April 2009. The Cult of Done. I got excited when i read this. Stumbled upon it via a Steve Rubel. Tweet about managing your social time, directing me to smartdatacollective. 160;but then spotted this post there and went to the original source which is Bre Pettis' site. Anyway, I'm done. Sunday, April 12, 2009. Saturday, 4 April 2009. 160; my 100 character story. Here's my entry to QR-Tales 2009. If you want to participate visit the qrcode site. Saturday, April 04, 2009. Which attempts to...

3

together-in-between: May 2011

http://together-in-between.blogspot.com/2011_05_01_archive.html

Saturday, 21 May 2011. The Apple Toy Company. I have been thinking about Innovation and how to create market disruption a lot lately, and it led me to think about what has made Apple. Innovation so disruptive. Now the most valuable brand on the planet. It's easy to think of them as a computing company, or a mobile phone company, or as they describe themselves as a hardware company.But are they really any of those things? The question is: what is the convention they that systematically break, and why?

4

together-in-between: October 2009

http://together-in-between.blogspot.com/2009_10_01_archive.html

Saturday, 10 October 2009. I wrote the first chapter of my new mobile text story today. As a long time fan and a dabbler in short story telling, I think this is going to become my new favourite hobby for the forseeable. . I'm not sure the site. I'm working with at the moment is 100% there yet, i had some little niggles in getting started, but it's pretty much the only one I found of any scale, where you could write in English (my Japanese just isn't quite there yet). And it is in Beta, so fair play.

5

together-in-between: SXSW #3: Tactivism

http://together-in-between.blogspot.com/2012/03/sxsw-3-tactivism.html

Friday, 16 March 2012. So it's day 4 and I feel exhausted. Not because the SXSW talks are too much or the sun is sapping my energy. But because I feel under an immense pressure to be energetic about a cause or an issue every waking minute of the day. Anyway the talk then went off into the need for every brand to have 'a values based mission that empowers people'. Time and again I could hear the drum beat of activism underneath nearly every presentation. And anyway I can't imagine that awareness of such a...

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together-in-between.blogspot.com

together-in-between

Sunday, 4 January 2015. The Future of Brand Building is Triangular. This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is an argument for a new shape. In order to recognize how to now shape a brand in the post-digital world one needs to acknowledge the shape of events around it. I will argue that everything in the communications world should now take on a triangular. Are brands built by people or built by ideas? It made me...

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