brandcatharsis.com
Brand Catharsis | Matt Bradley: March 2009
http://www.brandcatharsis.com/2009_03_01_archive.html
Shouldn't We All Be on Match.com? Online dating used to carry a pretty significant stigma. Of course, so did sleeping with someone before marriage. Needless to say, our dating culture has changed, and so have the resources we use to do it. I think we all have a tendency to associate online relationships with perversion and Dateline documentaries. But given the depth and variety of our current web interactions, it seems illogical that a site like match.com isn't yet a gen-y staple. Let me explain. Shouldn...
brandcatharsis.com
Brand Catharsis | Matt Bradley: August 2008
http://www.brandcatharsis.com/2008_08_01_archive.html
It's been a while since I've posted. Although not much has changed since my last post (see Loving Wal-mart. I'm a little bit closer to figuring out what makes me tick as a marketer. My work/school combo provides a great balance between the hands-on. And while I don't always have the chance to apply the principles I've learned,. Unrelated' doesn't necessarily mean 'irrelevant.'. Great brands create an irrational loyalty between people and ideas - and it doesn't really matter what that belief is. But in a ...
brandcatharsis.com
Brand Catharsis | Matt Bradley: Spammers are Marketers Too...Right?
http://www.brandcatharsis.com/2009/02/spammers-are-marketers-tooright.html
Spammers are Marketers Too.Right? Internet spammers are, if anything, very very persistent. And while it's obviously not the same three or four masterminds sending every "chEEp V! Email out there, the sheer volume of spam speaks to its popularity and, apparently, success. It's kinda like those warning labels on appliances [please take off clothes before ironing]. The concept seems ridiculous to most of us.but they obviously exist for a reason. The Economics of Spam. According to a BBC News article,.
brandcatharsis.com
Brand Catharsis | Matt Bradley: February 2008
http://www.brandcatharsis.com/2008_02_01_archive.html
Alcoholic Energy Drinks: Tasty Enough For Children. It looks like someone might be out to destroy Anheuser-Busch and the Miller Brewing Company - but come on, it's not like they're putting alcohol in energy drinks.right? OK Well it's not like teenagers are the biggest consumers of energy drinks.right? Fine But can you blame 'Big Alcohol' for trying to capitalize on the booming energy drink market? It's the Joe Camel ratio: the earlier you start them, the higher their LCV. A recent Ad Age article. Yes, th...
matt-bradley.com
Online Marketing Portfolio | Matt Bradley - Digital Marketer
http://matt-bradley.com/portfolio.html
Online Digital Marketing Portfolio. Integrated Marketing Portfolio and Samples. I joined Lynx System Developers. Finally launched in January 2013 and the benefits have been clear and quantifiable:. Unique website visitors increased 33% YoY. International sales web forms increased 73% YoY. Domestic sales web forms increased 74% YoY. Next Tab: Social Media. Facebook has been the core of Lynx's social media presence, but content is also customized for Twitter, YouTube, Linkedin, Google Plus, and Instagram.
brandcatharsis.com
Brand Catharsis | Matt Bradley: January 2009
http://www.brandcatharsis.com/2009_01_01_archive.html
Social Capital and Branding - One Tweet at a Time. During my sophomore year of school, I was originally pretty reluctant to open up a facebook. Account. And while I didn't quite know what to expect, it was the voyeur aspect of facebook. That eventually sold me - you know what I mean. Needless to say, I fell in love with Zuckerberg's. Last week - in the most ass-backward way possible. Without the unbelievable success of facebook. That facilitates dialogue among mavens, celebs, and johnny-. And @replies ar...
brandcatharsis.com
Brand Catharsis | Matt Bradley: Who's Really Cashing-in on Fantasy Sports?
http://www.brandcatharsis.com/2009/03/whos-really-cashing-in-on-fantasy.html
Who's Really Cashing-in on Fantasy Sports? It's amazing that more attention isn't paid to the rise of online fantasy sports. Suggest that over 27 million people in the US (11% of the population) have taken part in some kind of fantasy sports league - and there's no shortage of Millennial males in that number. In fact, my friends and I just drafted our teams for "Live Free or Slide," a 14-team fantasy baseball league on. With team names like "Morning Millwood" and "Designated Twitters," you can assume the...
brandcatharsis.com
Brand Catharsis | Matt Bradley: April 2008
http://www.brandcatharsis.com/2008_04_01_archive.html
Loving Wal-Mart is Cool.Trust Me. Say what you will about Wal-Mart. . But they're good at what they do - damn good. Sure, they may not sit atop the opinion polls as of late, but the folks at Wal-mart know how to run a business. Depending on who you talk to, Wal-mart hovers somewhere around a 60-75% general approval rating. But those numbers don't factor in the recent media nightmare associated with the Debbie Shank lawsuit. And the always classy Wal-Mart Blows! Exxon recorded the largest profits in.
brandcatharsis.com
Brand Catharsis | Matt Bradley: Shouldn't We All Be on Match.com?
http://www.brandcatharsis.com/2009/03/shouldnt-we-all-be-on-matchcom.html
Shouldn't We All Be on Match.com? Online dating used to carry a pretty significant stigma. Of course, so did sleeping with someone before marriage. Needless to say, our dating culture has changed, and so have the resources we use to do it. I think we all have a tendency to associate online relationships with perversion and Dateline documentaries. But given the depth and variety of our current web interactions, it seems illogical that a site like match.com isn't yet a gen-y staple. Let me explain. Shouldn...
SOCIAL ENGAGEMENT