uxmyths.com
Myth #25: Aesthetics are not important if you have good usability - UX Myths
http://uxmyths.com/post/1161244116/myth-25-aesthetics-are-not-important-if-you-have-good-us
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #25: Aesthetics are not important if you have good usability. There are usability practitioners who completely dismiss the importance of aesthetics, often citing unattractive but popular websites such as Craigslist. Aesthetics also tell a good many about your brand, product or service. They show that you care. In defense of aesthetics:. His book, Emotion design. Is devoted to the matter. The developers of the Macintosh us...
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Myth #13: Icons enhance usability - UX Myths
http://uxmyths.com/post/715009009/myth-icons-enhance-usability
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #13: Icons enhance usability. Many researchers have shown that icons are hard to memorize and are often highly inefficient. The Microsoft Outlook toolbar is a good example: the former icon-only toolbar had poor usability and changing the icons and their positioning didn’t help much. What did help was the introduction of text labels next to the icons. Research findings and articles on the usefulness of icons:. That “...
uxmyths.com
Myth #23: Choices should always be limited to 7+/-2 - UX Myths
http://uxmyths.com/post/931925744/myth-23-choices-should-always-be-limited-to-seven
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #23: Choices should always be limited to 7 /-2. Limiting the number of menu tabs or the number of items in a dropdown list to the George Miller’s magic number 7. For example, research. Shows that broad and shallow menu structures may even work better than deeper menus. Also, link-rich. E-commerce homepages, like that of Amazon with 90 product category links, are found to be more usable than homepages with only a few links.
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Myth #14: You are like your users - UX Myths
http://uxmyths.com/post/715988395/myth-you-are-like-your-users
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #14: You are like your users. When designing a website, it’s easy to assume that everybody is like you. However, this leads to a strong bias and often ends in an inefficient design. To avoid this bias, you need to learn about your users, involve them in the design process, and interact with them. Why are you different from your audience? In programming, even programming language creators and programmers are on a very diff...
uxmyths.com
Myth #21: People can tell you what they want - UX Myths
http://uxmyths.com/post/746610684/myth-21-people-can-tell-you-what-they-want
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #21: People can tell you what they want. Many organizations still rely on asking people what changes they’d like to see in their website or service, neglecting historical research failures like the New Coke or the Aeron chair. That’s not to say you should quit listening to your customers. But make sure you know what to ask and how to interpret the answers. Research failures from Malcolm Gladwell’s book Blink. The now accl...
uxmyths.com
Myth #30: If you are an expert, you don’t need to test your design - UX Myths
http://uxmyths.com/post/3086989914/myth-30-if-you-are-expert-you-dont-need-to-test-your-des
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #30: If you are an expert, you don’t need to test your design. When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always reveal surprising issues. Why an expert review can’t substitute usability testing. Of the two methods.
uxmyths.com
Myth #12: More choices and features result in higher satisfaction - UX Myths
http://uxmyths.com/post/712569752/myth-more-choices-and-features-result-in-higher-satisfac
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #12: More choices and features result in higher satisfaction. Having choices is considered a good thing. We are used to choices and we value dearly if we can be in control. However, the more choices a website or web application offers, the harder it is to understand the interface. Studies show that having too many options often leads to decision paralysis. On choice and features:. Shows that “Before use, capability ...
uxmyths.com
Myth #24: People always use your product the way you imagined they would - UX Myths
http://uxmyths.com/post/1048425031/myth-24-people-always-use-your-product-the-way-you-imagi
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #24: People always use your product the way you imagined they would. Even if a product was designed to fulfill specific and known user needs, customers don’t always use it the way and for the purpose the product was originally intended. You should, therefore, never take your design for granted and always collect feedback on how your product is actually used to reveal the real user needs and to get ideas of innovation.
uxmyths.com
Myth #18: Flash used to be evil - UX Myths
http://uxmyths.com/post/717781129/myth-18-flash-is-evil
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #18: Flash used to be evil. Note, this post was written more than 4 years ago. In the earlier years of the internet, many web designers preferred overusing Flash animations, ignoring users with slow internet connections or without Flash player. These early implementations often neglected basic usability principles, too, therefore the whole technology was criticized for being unusable and inaccessible. Over the standard br...
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Myth #20: If it works for Amazon, it will work for you - UX Myths
http://uxmyths.com/post/718217318/myth-if-it-works-for-amazon-it-will-work-for-you
Follow us on Twitter. Build your product based on evidence, not false beliefs. Myth #20: If it works for Amazon, it will work for you. It doesn’t mean that you shouldn’t copy the design of others - by all means do. But make sure you also understand why it worked for them and how it will work for your company and your users. Why copying Amazon can be dangerous? Jared Spool discusses the aforementioned Target customer review fiasco in his presentation Revealing Design Treasures from the Amazon. Linda Busto...
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