gwglobalmarketing.blogspot.com
GW Global Marketing: October 2008
http://gwglobalmarketing.blogspot.com/2008_10_01_archive.html
Tuesday, October 28, 2008. The Truth Behind Bottled Water. Penn and Teller expose the truth behind bottled water. The health standards are lower for bottled water than tap, people can't tell the difference, and the marketing is false. why even drink it? Thursday, October 16, 2008. McDonald's International Advertising: Egypt, Japan, India. McDonald's Regional Customization of Products and Advertising. Tuesday, October 14, 2008. And the other staples of American fast food. Among them are Quick. Quick's fir...
gwglobalmarketing.blogspot.com
GW Global Marketing: SPTI's groundbreaking Ser Campaign with Novartis
http://gwglobalmarketing.blogspot.com/2008/11/sptis-groundbreaking-ser-campaign-with.html
Saturday, November 29, 2008. SPTI's groundbreaking Ser Campaign with Novartis. By combining science, patient services, and the media in the Ser Campaign, Sony Pictures Television International and its other partners are creating a powerful new model for corporate social responsibility in the area of cancer care," said Ms. Klaudia Bermudez-Key, Sr. VP of advertising sales for SPTI's Latin American region. I thought this was a wonderful example of corporate social responsibility on a global level.
gwglobalmarketing.blogspot.com
GW Global Marketing: Adidas Originals 2009 Advertising Campaign Celebrates "60 Years of Soles and Stripes"
http://gwglobalmarketing.blogspot.com/2008/11/adidas-originals-2009-advertising.html
Monday, November 24, 2008. Adidas Originals 2009 Advertising Campaign Celebrates "60 Years of Soles and Stripes". An article from the I. Adidas Original's biggest strength and point of difference is the ability of the Trefoil brand to be a relevant part of people's lives-in whatever lifestyle they have- skater, rocker, artist, musician, sportsfan whatever," explained Hermann Deininger, CMO of Adidas Sport Style Division. "This is a campaign that celebrates all of them an offers an open invitati...SPTIs ...
gwglobalmarketing.blogspot.com
GW Global Marketing: Internet Advertising Becoming More and More Popular and Accepted
http://gwglobalmarketing.blogspot.com/2008/12/internet-advertising-becoming-more-and.html
Saturday, November 29, 2008. Internet Advertising Becoming More and More Popular and Accepted. IBM Study Show Consumers Will Accept New Forms of Advertising If Companies Follow Their Rules. Online Video Ads Ride High During Tough Economic Times. Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion. The Internet Advertising Bureau (IAB). Subscribe to: Post Comments (Atom). Internet Advertising Becoming More and More Popula. SPTIs groundbreaking Ser Campaign with Novartis. View my complete profile.
gwglobalmarketing.blogspot.com
GW Global Marketing: China's Media Consumption Habits: They Like Books and the Internet
http://gwglobalmarketing.blogspot.com/2008/11/chinas-media-consumption-habits-they.html
Tuesday, November 18, 2008. China's Media Consumption Habits: They Like Books and the Internet. While the United States has a long-standing tradition of independent media outlets free from government control, China has a history of media that is either controlled or owned by the Chinese government. Despite the censorship, Chinese consumers still enjoy watching television, lis. Tening to radio, reading, and connecting to the Internet. According to the 2005 GfK NOP World Culture. And the age of a Chinese g...
gwglobalmarketing.blogspot.com
GW Global Marketing: September 2008
http://gwglobalmarketing.blogspot.com/2008_09_01_archive.html
Saturday, September 27, 2008. 160;It's not only about feel-good caffeine, it's about feeling that good deep-down. Starbucks continually strives to achieve this "good" feeling, in fact, Starbucks believes its customers EXPECT it with each purchase. Tuesday, September 23, 2008. Clif Bar Triathalon Start Commercial. Http:/ www.youtube.com/watch? Clif Bar: Nutrition for Sustained Energy. Wednesday, September 17, 2008. Tuesday, September 16, 2008. NYT Interactive Graph: What Your Global Neighbors Are Buying.
gwglobalmarketing.blogspot.com
GW Global Marketing: SNICKERS
http://gwglobalmarketing.blogspot.com/2008/11/snickers.html
Tuesday, November 18, 2008. Subscribe to: Post Comments (Atom). Internet Advertising Becoming More and More Popula. SPTIs groundbreaking Ser Campaign with Novartis. Adidas Originals 2009 Advertising Campaign Celebra. Chinas Media Consumption Habits: They Like Books . Worlds Biggest Corporations Adapt Marketing Strat. International Internet Marketing Association. This blog is a project of Sarah Schwarzbeck, James O'Malley, and Kenneth Brown of the George Washington University. View my complete profile.
gwglobalmarketing.blogspot.com
GW Global Marketing: 007's License to Sell
http://gwglobalmarketing.blogspot.com/2008/12/007s-license-to-sell.html
Tuesday, December 2, 2008. 007's License to Sell. I wanted to share the global media content analysis presentation I created for product placement in Quantum of Solace. Quantum Of Solace Presentation. I also wanted to share some other commercials that I saw using the Quantum of Solace branding. Subscribe to: Post Comments (Atom). 007s License to Sell. International Internet Marketing Association. View my complete profile.
gwglobalmarketing.blogspot.com
GW Global Marketing: World's Biggest Corporations Adapt Marketing Strategies to Changing Times
http://gwglobalmarketing.blogspot.com/2008/11/worlds-biggest-corporations-adapt.html
Friday, November 7, 2008. World's Biggest Corporations Adapt Marketing Strategies to Changing Times. Drinking in the New Pepsi's Social Media Strategy. Oct 29, 2008. In an effort to connect with the Generation “Why” we discussed during class, Pepsi. Microsoft reveals Windows Azure ship date, pricing metrics. Oct 30, 2008. Recently announced a shift in both product and pricing strat. Egy with its next operating system, Windows Azure. Trics, not on licenses. Accessing the services will be free for user...
gwglobalmarketing.blogspot.com
GW Global Marketing: December 2008
http://gwglobalmarketing.blogspot.com/2008_12_01_archive.html
Tuesday, December 2, 2008. 007's License to Sell. I wanted to share the global media content analysis presentation I created for product placement in Quantum of Solace. Quantum Of Solace Presentation. I also wanted to share some other commercials that I saw using the Quantum of Solace branding. Subscribe to: Posts (Atom). 007s License to Sell. International Internet Marketing Association. This blog is a project of Sarah Schwarzbeck, James O'Malley, and Kenneth Brown of the George Washington University.
